Umbhalo wentsebenziswano okwifashoni ekhawulezayo uqhelekile ngoku: Umyili osakhasayo kunye/okanye wehlelo ucofwa yi-behemoth yokuthengisa yamazwe ngamazwe ukuvelisa uhlobo “lolona qoqo lubalaseleyo” olukhupha imixholo yeenqwelo-moya kwiimpahla ezinokuveliswa ngobuninzi nezifikelelekayo. kubathengi kwii-mall kwihlabathi jikelele. Kwaye . . . indawo. Enye yezinto ezintle malunga nentsebenziswano ka-Erdem Moralioglu kunye no-H & M-eyokuqala kunye nenye awayeyibambele-kukuba iphazamise loo ngxelo ngeendlela ezahlukeneyo. Ukuqala, ingqokelela athe wayiqala ngobu busuku eHollywood yaqhayisa into entsha. Nangona utyikityo lwenkangeleko ye-Erdem yayinyibilikisiwe apha, kwaye bekukho iziqwenga ezininzi ezaziwayo kwingqokelela yendlela yeenqwelomoya yamva nje, eyona nto iphawuleka ngakumbi ziindlela uMoralioglu alibambe ngazo ithuba lokusebenza ngaphandle kwenkqubo yakhe eqhelekileyo yokwandisa isigama sophawu.
Isihloko, ngokubhekiselele kuloo nto intsha, yayikukuba lo mboniso waphawula ukuqala kwe-Erdem Moralioglu: umyili weempahla zamadoda. Inkangeleko ayibonisileyo eqingqwe kwi-natty-uboya kunye nokuthungwa kwe-tweed, iintambo ezimbalwa, impahla yangaphandle eyomeleleyo, kunye neziqwenga zombini kunye ne-pajama kwiprinta yeentyatyambo kunye ne-brocade, konke oku kuvusa umoya wesihlwele esiyi-shambolic ngempelaveki. IsiNgesi indlu yelizwe. (Isalathiso esithathwe nguBaz Luhrmann, owenza uhlobo lohlaziyo lwe-pop kwi-Brideshead Revisited kwifilimu emfutshane ehamba kunye neqoqo.) Ingaba uluhlu lweempahla zamadoda lusendleleni yomgca wakhe oyintloko, u-Erdem, usaza kubonakala, kodwa Kuyakumangalisa noko ukuba umyili akasebenzisi amava ngokuthunga awafumene apha kwisinxibo sakhe seenqwelomoya sabasetyhini kwixesha elizayo. Leyo yayiyeyona mpumelelo yokwenyani kule ntsebenziswano: Ngenkxaso ye-H&M, uMoralioglu wafumanisa ukuba ukuthunga okuphefumlelwe kwamadoda kuhambelana ngokugqibeleleyo neqhalo lakhe lesinxibo sabasetyhini.
Enye indlela le ngqokelela ihambe ngayo kwiskripthi sentsebenziswano esikhawulezayo kukuba ivakale icotha. UMoralioglu ayingomyili oqhelekileyo-uphuhlise ulwimi lwakhe lophawu ngokuvela kwesigulana endaweni yokungqina, uhlaziyo lovavanyo lwexesha lonyaka-ke bekungokwemvelo ukuba indlela yakhe ibe kukudala iziqwengana zokugcina. Awuzange ube noluvo lokuba ezi mpahla zenzelwe ukunxitywa kube kanye kwaye zilahlwe ngokungakhathali, umbono oqiniswe kukuba uMoralioglu unyanzelise umgangatho wobuchule bomntu awuzihlanganisi ngokuzenzekelayo ne-H&M. Izinto ezenziweyo zazixabiseke kakhulu—ijacquard entle, iguipure, iHarris tweed, njalo njalo. Kwakukho imvume kurhwebo—iihempe; ugxininiso kwinkangeleko eqhelekileyo; kwaye, kumanani aphucukileyo, iqondo elingenacharacteristic lokubengezela. Kodwa ithoni iyonke iye yanyuswa, kwaye ubukhulu becala ingqokelela yasebenza njengemboniselo yokuba inguqulelo ethengisiweyo yomgca ongundoqo we-Erdem inokujongeka njani. Akhomothuko: Ikhangeleka intle. Iyanencasa, kodwa inomphetho owaneleyo kunye ne-eccentricity yokukhusela i-claustrophobia. Kwaye bekumnandi ukucinga ukuba intombazana iza kwi-H&M izokuthenga enye yeelokhwe zeentyatyambo ezityatyambileyo, okanye inkwenkwe ethenga ibhatyi yesuti okanye idyasi, ingavuya kakhulu ukubambelela kwezo ziqwenga ixesha elide. Kwaye baya kumelana novavanyo lwexesha.
Ukulungele ukufumana: Erdem x H&M Menswear Collaboration34.052234-118.243685