Ngeli xesha lonyaka, ekubhiyozeleni isikhumbuzo seminyaka elishumi, Y-3 idibanisa ixesha elidlulileyo kunye nekamva ukudala intsingiselo ecacileyo nekamva yotyikityo lwemidlalo yayo. Isiphumo kukujonga phambili kwiminyaka eyi-10 ezayo, kunokuba sijonge emva kwiminyaka eli-10 eyadlulayo.
Ingqokelela ye-Y-3 Spring / Summer 2013 iphonononge izinto ezibonakalayo zeleyibhile yobuvulindlela yobuhle: iiprinta ezikhanyayo ze-asidi; i-silhouettes enesibindi, e-voluminous; umzobo onemigca emithathu; kunye nokuphumelela okunempembelelo kwizihlangu kunye nempahla. Yohji Yamamoto , umyili weleyibhile, wachaza isenzo “sokubuyela umva kwikamva,” ebonisa ukwamkelwa ngokungenazintloni kwazo zonke izinto zika-Y-3. Njengoko umzobi u-Devan Harlan we-3-D uqikelelo lwe-3-D luguqule indawo ye-St. U-Isabel Lucas, uLupe Fiasco, uJesse Williams, uNatasha Bedingfield, uCasey Spooner, noLaure Shang babukele. Ingqokelela ifuna ukuphonononga kwakhona uthumo lokusekwa kwe-Y-3: ukuchaza ikamva lomdlalo kunye nesimbo. Okokuqala nokuphambili, oku kwakuthetha ukufakwa kwemifanekiso yemifanekiso egobileyo, eyenzelwe nguMnu. Ngesi sihlandlo, uHayashi wavelisa imixholo emithathu—ebizwa ngokuba “yiNtsiba,” “Amanzi” kunye “neLiva”—enemibala eqaqambileyo eorenji, eluhlaza, epinki, neluhlaza. Ezi printing zijikeleza kuyo yonke into ukusuka kwiipaki zemesh, iikepusi zebaseball, kunye nezikhafu zesilika ukolula iithayithi, iitoti zecanvas, kunye neegloves eziruffle. Ngendlela efanayo yemizobo, u-Y-3 wasebenzisa i-adidas enemigca emithathu yemotif ukuba ibe nesiphumo esimangalisayo: ukuyihombisa ngobubanzi obahlukeneyo kwiidyasi ezivuzayo, iziketi eziphothiweyo, kunye nezixhobo ezibukhali.
Emva kwesiteji, u-Beckham wabelane ngokuthanda kwakhe ilebula. Ndiyayibulela kakhulu inyani yokuba i-adidas yayinombono kwiminyaka eli-10 eyadlulayo wokusebenzisana noYohji Yamamoto. I-Y-3 ngumdibaniso ogqibeleleyo wezemidlalo nefashoni—ubuvulindlela ngokupheleleyo.”
Ngokuphathelele ingqokelela, uMnu. Yamamoto uthe: “Umnqweno wam wawusekukwenza iimpahla zemidlalo zibe ntle kwaye zintle. Nge-Y-3, senze into eyayingekho ngaphambili. Emva kweminyaka eli-10, siphinda sithandana nale mivumbo mithathu.”
Ilungu leBhodi ye-adidas kwi-Global Brands, u-Erich Stamminger wongezelela: "Iminyaka elishumi edlulileyo, i-adidas kunye no-Yohji Yamamoto baqalise intsebenziswano eyavula icandelo elitsha lemarike. Impumelelo ye-Y-3 ibangelwa ukunyaniseka koyilo lwe-Yohji kunye nokunyaniseka kwe-brand adidas. Kuphela luphawu olunemigca emithathu olunokwenza oku. ”
www.y-3.com