nguNICOLE PHELPS
Ngubani owayenokucinga kwiminyaka emithathu edlulileyo, ngaphambi kokufika kukaStuart Vevers e-Coach, ukuba siza kuhlanganisana e-Pier 94 ngobusuku obuqhaqhazelis’ amazinyo ukuze sibukele umboniso weleyibhile waPre-Fall? Ngexesha elifutshane, uVevers wenze umlingo kolu phawu lwelifa lemveli laseMelika: ukuyila iidyasi zokucheba kunye neebhatyi eziye zavelisa zonke iintlobo zeekopi kwaye wazala i-T. rex mascot, i-Rexy, oyibona kwidolophu yonke-kwiintengiso zebhasi. kunye nokujinga njengamakhubalo avela kwiibhegi zabahleli. Kwinyanga edlulileyo, i-flagship entsha yomqeqeshi we-20,000-square-foot yavula iingcango zayo kwi-Fifth Avenue. Ayisiyondlela imbi yokuvala unyaka wama-75 wenkampani kwishishini, kodwa ngokuhlwanje ibingumbhiyozo wokwenyani.
NjengeNgesi, uVevers unequla elinzulu lokufun’ ukwazi nokuthanda iMelika. Oko, kunye nendlela ehlakaniphile yokuyipakisha kwakhona. Ukubiliswa phantsi kwezinto zabo, ingqokelela yakhe imalunga neengxowa ezidlalayo kunye nezihlangu, kwaye, ukongezelela, iimpahla zangaphandle eziqhutywa ngesikhumba, ezinamaqhina akrelekrele kunye neelokhwe zokuzijula ukuze udibanise ubumnandi. Kodwa sihlandlo ngasinye, ufumana indlela entsha. Ngelinye ixesha lonyaka yi-cowboy boot-enxibe amantombazana ahlala emathafeni, elilandelayo yientsana ezithanda ibhayisekile zika-Elvis. I-Pre-Fall yayiyeyona nto yakhe i-eclectic mash-up ukuza kuthi ga ngoku, eqala ngento yokuba wabeka ingqokelela yabasetyhini kunye neyamadoda kumgaqo weenqwelo-moya. “Ukumanyanisa ingqokelela kusenze sacinga ngokumanyana nokuba nethemba,” utshilo uVevers. “Oko kwaphefumlela iimpahla, isethi, ukubunjwa. Iyahluka; ibonisa ubomi bokwenene.”
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