U-Loris Diran ungowomnombo wase-Armenia kwaye wafudukela eMelika esemncinci, apho usapho lwakhe lwahlala kwicala elingasentshona laseNew York. Emva kokufumana isidanga se-Fine Arts kwi-NYU, u-Diran waqhubeka nokusebenzela izindlu zoyilo ezidumileyo njengeVersace, uClaude Montana kunye noChanel. Kwakula maziko uDiran wafunda izinto eziphambili zesitayile kwaye wamkela uyilo lwengqiqo njengendlela yokuphila.
Kwi-2009, uMnumzana Diran wafaka zombini iingqokelela zakhe ngaphakathi kweendonga ze-boutique yakhe yokuqala ekhululekile kwisithili saseBowery kwisixeko saseNew York. Le boutique evunyiweyo ibonakalisa ubuncinci benkulungwane yenkulungwane, igcwele iimpahla zakudala ezisuka kumagama athile abalulekileyo exesha, edala indawo ekuqokelelwa kuyo iingqokelela zaMadoda kaMnu Diran kunye nabasetyhini abalungele ukunxiba.
Ukukhula okukhulayo kuka-Loris Diran kuluntu loyilo kumenze wafumana isimemo sokuqala ingqokelela yakhe kwiindlela zeenqwelo-moya kunye nemiboniso yeVeki yefashoni yaseNew York kweli hlobo lidlulileyo. Ipapashwe ngamaxesha aseNew York, WWD, nowfashion.com
Le ngqokelela izayo imodeli kaYah Yah waseTrinidad kunye neTobago imodeli entle yamadoda ngoku esekelwe eMelika.
Ndiyawonwabela kakhulu lo mathiriyeli, ubhalwe nguBrandon Garr isitayile sefashoni saseNew York kunye noBuchule. Ukufota @rich_mutt kunye ne-MUA ngu @king_kamate.
