Ngendlela ebekekileyo kwisitayile sasehlotyeni, ileyibhile yaseMelika iLucky Brand ikhupha ikhathalogu yayo yamva nje yesizini yehlobo lika-2013. Ukubhalisa kwakhona imodeli ekhokelayo uSean O'Pry, uphawu lutyhila umnikelo wasehlotyeni ogxininise ekuthinteleni umbala kumanqanaba ahlukeneyo, egxininisa ukujija okukhululekile kwengqokelela yonke. I-Lensed kwindawo enemibala, i-American stunner inxibe i-cotton tees yakudala, i-chinos, ihempe etshekiweyo kunye neebhulukhwe ezimfutshane zaseBermuda, imibala ye-sorbet etshintshanayo, iipateni zokufihla, imigca yegraphic okanye iithoni eziphilileyo, ezihambelana ngokugqibeleleyo nokuzithemba kwe-eclectic kaSean.