UGosha Rubchinskiy uye watyhila intsebenziswano kunye ne-adidas Football kwi-FW17 show yakhe eKaliningrad, eRashiya.
Imifanekiso ephuma kulo mboniso sele iqalile ukujikeleza kumakhasi onxibelelwano, kwaye iBusiness of Fashion inika ingxelo yokuba ingqokelela idlula ngaphaya kwentsebenziswano enye. Endaweni yoko, kuthiwa linyathelo lexesha elide eliza kuqhutywa kwiisizini ezintathu ukuya kwiNdebe yeHlabathi ye-2018 eRussia, exhaswa yi-adidas.
Ingxelo ikwathi imveliso yentsebenziswano iya kubandakanya umxholo owongezelelweyo kunye neminyhadala, kubandakanywa nemiboniso emibini yendlela yeenqwelo moya kwizixeko zaseRussia ezibambe iNdebe yeHlabathi. “Ngamanqanaba okuqala, ke ngoko asiqinisekanga. Kuya kubakho incwadi. Kusenokubakho ingqokelela ye-capsule kunye neNdebe yeHlabathi. Umnyhadala omkhulu uza kuba neNdebe yeHlabathi,” u-Adrian Joffe, umongameli weComme des Garçons, ongumnini kunye nosebenzisa ilebhile yeGosha Rubchinskiy, uxelele iBoF.
Iinkcukacha zisanqongophele, hlala ubukele kwi-Highsnobiety ngemifanekiso esemthethweni kunye neengxelo ezivela kumboniso. Okwangoku, jonga ezinye izithonga zakwangoko kumboniso weenqwelomoya.