Izinto ezintle ziza kwabo balindileyo? Hayi kwakhona. Okokuqala ngqa, i-H&M Studio iya kufumaneka ukuba uthenge kanye emva kokuba ingqokelela yeempahla zamadoda kunye nezinxibo zabasetyhini zithiwe thaca kwihlabathi kumboniso wendlela yeenqwelo-moya yonyaka eParis ngoMatshi.
“Ukwenza ukuba ingqokelela ifumaneke ukuze ithengwe kanye emva komboniso wefashoni yinto esijonge ukuyinika abathengi bethu. Siyathemba ukuba baya kuyonwabela le ngqokelela kangangoko sisenza kwaye bafumane inkuthazo kwindlela yokuxuba iziqwenga ukuze baveze ezabo isitayile,” utshilo umcebisi woyilo uAnn-Sofie Johansson.
Ngokungena kwe-H&M kwi-see-now, thenga-ngoku imodeli yeshishini, kuya kubakho ixesha elincinci lokuphonononga ingqokelela ngaphambi kokuba ibethe iiracks. Ke kule veki, kunye nomboniso okusele kusele inyanga, uphawu lukhuphe umbono wenkangeleko ezilishumi elinesithandathu ezinika umbono olungileyo wento esiza kuyibona kwi-catwalk: ireferensi yomzobo wengqokelela evela kwezemidlalo kunye nezothando, kuninzi olumnyama- kunye-nombala omhlophe palette.
“Sichukumisekile ngumbono wobuhle obunciphileyo kunye notshintsho eHavana, ke iqela loyilo liye laya apho ukuze lifumane inkuthazo. Babehlala kufutshane nestudiyo se-ballet kwaye kufutshane neziko loqeqesho lwamanqindi, kwaye imidlalo yaphela iyeyona inkuthazo yengqokelela,” ukhumbula oko uAnn-Sofie Johansson.