Ibonisa inani elifanelekileyo lokuphumla kunye nokudlala phakathi kwesiko kunye nesimanjemanje esibonisa i-zeitgeist yaseLondon.
Uphawu lwaseBhritane iDunhill ibuyela kwilizwe layo emva kokubonisa ngexesha leVeki yeFashoni yaMadoda eParis kumaxesha ambalwa adlulileyo, njengoko ijoyina ikhalenda yedijithali yeVeki yefashoni yaseLondon ukubonisa ingqokelela yayo yokuwa ka-2021, "Compendium."
KuMark Weston, obengumlawuli woyilo we-Dunhill ukusukela ngo-Epreli ka-2017, imbuyekezo ibonelela uphawu "ngethuba lokunxibelelana neLondon" ngaphaya kwamaqela aqhelekileyo angaphambi kwe-BAFTA eyayisindleka minyaka le kubadlali abasakhulayo baseBritane ngaphambi kobhubhane.
Ingqokelela yokuwa ibonisa utshintsho olukhulu ebomini bethu.
Njengenxalenye yenjongo kaWeston yokuzisa iDunhill kwisizukulwana esitsha sababukeli abancinci kwihlabathi liphela kwaye bababambe bebambeke kubuBritani bophawu - "isimo sengqondo esithile kunye neseti yexabiso kunye noluvo olubanzi, imvakalelo yesitayile esiphucukileyo, kwaye ngakumbi ukubhiyozelwa kobuninzi beLondon yangoku” - ingqokelela entsha idibanisa ukuphumla kunye nokudlala kunye nesiko kunye nesimanjemanje esibonisa i-zeitgeist yaseLondon.
Ibonisa izinto zokuvela kunye nenjongo, 'i-dunhill Compendium', ingqokelela yethu entsha ye-Autumn Winter 2021, ngumdlalo ophakathi kwe-homespun kunye ne-urbane, oluncedo kunye nokusesikweni. Ukubonakalisa indlela esiphila ngayo sonke ngoku, kunye nendlela ekhululekileyo yobuchule.
Ngaphezulu kwezona ziqwenga ze-brand ezaziwa kakhulu zokuthunga, kunye nejacket ye-Weston yokutyikitya kunye neebhulukhwe eziqhekezayo, iqoqo elitsha likwabonisa ukhetho oluhle olufana ne-parka esebenzayo ekulula ukuyinxiba enesiqingatha esisezantsi esinokususwa, ebonwa kwinkangeleko yokuvula; ijumpi edityaniswe ngesandla enemibalabala, kunye nezikhafu eziya kwenza ukuba umntu akhanye ngexesha leefowuni zeZoom. Iziqwenga zesikhumba yenye into ebalaseleyo kwingqokelela, nokuba yi-trenchcoat etyheli e-marigold, idyasi ye-navy mac okanye ihempe emnyama ye-mint enxitywa ngaphantsi.
“Ngokuqinisekileyo yindaleko apho besikhona, kodwa inokuzithemba okutsha.
Ezinye izinto zemidlalo, ukuxuba isitayile saseBhritane kakhulu, kwaye ndicinga ukuba into yobunye luhlobo lweekhowudi zaseDunhill. Lo mahluko wesimanjemanje, kwaye kukwakho nombono wokuba into iguquke ibe yenye, ”ucacisile uWeston. Umzekelo omhle kukusetyenziswa kwejacquard yesilika eguqulweyo kwi-turtlenecks, i-cummerbund-shape bumbags.
Ngelixa uqikelelo luye lwajikeleza kule minyaka imbalwa idlulileyo yokuba inkampani yabazali bakaDunhill iCompagnie Financière Richemont yayijonge indlela yokuphuma kuphawu emva kwamashumi eminyaka izama iindlela ezininzi zokuyijika, iinguqu ebezisenziwa nguWeston, kuyilo nakunxibelelwano, baye banceda ukwenza oko.
Kwinyanga ephelileyo, uphawu luthathe inxaxheba kumboniso weHighsnobiety "Hayi eParis II." Ngeepowusta zeminyhadala kuyo yonke indawo yaseParis yaseLe Marais, uDunhill wamema abantu abahlukeneyo abavela kwiimvelaphi ezahlukeneyo - njengeqela leSlam City Skates uDarius Trabalza, imvumi ye-elektroniki uJames Lavelle kunye nomzobi waseJapan uKenta Cobayashi - ukuxoxa ngobomi kunye nobuchule ngelo xesha. ye-COVID-19, kunye nobudlelwane babo kunye nokunxibelelana nophawu.
Inkampani ikwaphehlelele ivenkile yayo yeflegi kwi-intanethi kunye ne-Tmall's Luxury Pavilion ngoSeptemba ophelileyo ukwandisa ukufikelela kwayo kubathengi baseTshayina ngaphaya kwendawo yayo yokuthengisa ekhoyo.
“Ndicinga ukuba i-Dunhill inolwazi olululo ngophawu e-China, imarike yamkela i-Dunhill entsha ngamandla xa ithelekiswa nabanye abathengi,” utshilo.
Kuzo zonke, iWeston iyakhuthazwa ukuba abantu baqala ukusabela kumfanekiso oguqukayo we-Dunhill, oye ubaluleke ngakumbi kubathengi banamhlanje behlabathi, ngelixa uhlala uthembekile kwilifa le-Bhritane.
Ukujonga ngaphaya kobhubhane, uyathanda ukucinga ukuba imakethi yempahla esemthethweni, ethe yatshatyalaliswa ngenxa yokunqongophala kwemitshato, imingcwabo kunye nokutya okuhle, iya kubuya ngamandla, kodwa ngendlela enganeno engqongqo nedlalayo, yovavanyo.
"Ndicinga ukuba yimeko yokulungelelanisa, kwaye kum, ukuthunga akufanga. Kukude ekufeni. Iza kuthatha imbonakalo entsha, ingxubevange yesitayile kunye nesimo sengqondo, ”utshilo.
UMlawuli woBuchule: #MarkWeston
Umkhombandlela wobugcisa: @ezrapetronio@petronioassociates
Ukufota: @markrkean
Isimbo kunye noMcebisi woBuchule: #ElliottSmedley
Iimodeli: @paavo.pakkanen
@daanduez
@nikofford
@bangalee__
@maxtownsend12
@adam_bulus
@isitshin
@woos4ng
Ukwenziwa: @leilaanannacasting
Iinwele: @mattmulhall
Zenzele: @wendyrowe
Ifilimu: @contentmattersagency
Ingoma yesandi: @ igculture1@gaffstudios
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