Asiyikholelwa, Ithengisiwe! Simone Rocha x H&M 2021 Menswear Collection
Ukusuka kwi-2/3 yengqokelela ithengiswa ngaphandle kwemizuzu eyi-15 emva kokuba iye kwi-intanethi. Iza kuphuma ngaphambi kokuba ndibe nethuba lokukhetha ubungakanani. Baneqhina kuphela, iikawusi kunye neejezi ezisisiseko ezishiyekileyo. Ndothukile kuba uSimone akangomyili "hype". Ndicinge ukuba izakuba ngomnye uMfazi weVampire okanye iPringle yaseSkotlani isebenzisana kuba ezo ziqwenga zisafumaneka iiveki emva kosuku lokukhululwa.
Okokuqala, indalo yeSimone Rocha ivuliwe kwaye yandiswe kuye wonke umntu. Dibana nomyili wase-Ireland osekwe eLondon kwaye ufumane umbono wento eza kuziswa yintsebenziswano yalo nyaka.
Imbali kunye nelifa. Iinkcukacha kunye nezinto ezenziweyo. Usapho kunye noluntu. Iinkalo ezininzi zobufazi. Kumyili wefashoni uSimone Rocha, owazalelwa eDublin ngo-1986, umsebenzi wakhe kunye neengqokelela zisisipho kwizinto azixabisileyo.
Waqala umsebenzi wakhe njengenxalenye yehabhu yetalente yeFashion East, apho ukuthatha kwakhe ubuhle bale mihla kuye kwazuza indumiso njengoko wayefumana kwakhona izinto "ezingeyontombi" - iintyatyambo, imihombiso, iikhola, iiperile - ngendlela engathandekiyo. Ukusukela oko waqalayo kwiVeki yeFashoni yaseLondon ngo-2010, uye waziwa kwihlabathi jikelele ngengqokelela yakhe entsonkothileyo kunye nophando olucokisekileyo, esoloko enqwala elilifa lakhe: eIreland naseHong Kong.
Ekwenzeni ingqokelela ye-H&M, uRocha uchithe ixesha ecamngca kwaye ephinda ejonga indawo yogcino lwebrendi yakhe, edibanisa ingqokelela yakhe yangaphambili kwaye ephinda esebenza ngononophelo iziqwenga azithandayo kuyilo olutsha olungalindelekanga oluziva lulungile okwangoku.
"Ukunyaniseka, ibiyimvakalelo ngokwenene ukuhamba kuzo zonke iziqwenga - ibilithuba elihle lokucinga ngamaxesha onyaka ebendinebhongo ngawo kwaye ndiphinde ndijonge ingqokelela eziva ngathi ziziganeko ezibalulekileyo, kunye namagugu amancinci eembono esinokuthi asizange sizityhale kude njengoko besifuna okokuqala. Uvimba ubaluleke kakhulu kwindlela endisebenza ngayo njengomyili, kunjalo. Asilulo uphawu olulahla izimvo ngexesha ngalinye - sihlala sijonga emva kwiziphakamiso ezidlulileyo okanye siqhubeke nokuvelisa i-silhouette okanye imilo. "
utsho uRocha
Ingqokelela ye-Simone Rocha x H & M ibandakanya isinxibo sakhe sabasetyhini kunye neengubo zamadoda kunye nempahla yabantwana, ephawula okokuqala enikezela nge-wardrobe kwintsapho yonke.
Zonke iimpahla zenzelwe ukuba zincokole kunye. Ke, ungalindela ntoni kwintsebenziswano elindelwe kulo nyaka?
Uluhlu olupheleleyo luza kumbala we-Simone Rocha ochongiweyo kunye nombala wezibongo odibanisa ukhilimu, opinki, obomvu kunye nomnyama.
Iilokhwe ezithambileyo zetulle, ukuthungwa kwetartan, ihempe enentsimbi, iintambo ezithungelweyo, iimpahla zangaphandle ezifana needyasi zomsele, kunye nezixhobo zokutyikitya ezifana nobucwebe obukhazimlayo kunye nezihlangu ezihonjiswe ngeperile.
"Indlela yam kuwo onke amanqanaba enkqubo yoyilo yayikukukhumbula ukuba kwabanye le iya kuba yintshayelelo kaSimone Rocha, ithuba lokonwabela uphawu okokuqala, ngelixa kwabanye eli iya kuba lithuba lokukhumbula imbali uphawu abalulandele ixesha elide. "
“Nge-H&M, baya kuba nakho ukufikelela kwinto entsha, engaphelelwa lixesha, ekhethekileyo yokudibanisa nezinto zabo ezikhoyo kwingqokelela yendlela yeenqwelomoya yangaphambili.”
Ndiyathemba ukuba kukho into yomntu wonke - wonke umntu obhinqileyo, wonke umfana, usapho lonke, utshilo uRocha.
Usapho lubaluleke kakhulu kuRocha, kunye noluntu lwakhe lwabahlobo kunye nabasebenzisana nabo.
Ngoko ke, ibali likaSimone Rocha x H & M liziswa ebomini ngabantu abajikelezayo nabamkhuthazayo: i-stylist, intsebenziswano kunye nomhlobo osondeleyo uRobbie Spencer, imodeli kunye nomhlobo uTess McMillan, oodade u-Adwoa noKesewa Aboah, kunye nomlweli, umculi kunye nomdlali odumileyo. UDaisy Edgar-Jones, ukukhankanya abambalwa.
Izinto zeRocha zibiza kakhulu ukuvelisa - ngoko ke i-H & M ayifuni ukuthengisa ezininzi.
Ngalo naliphi na ixesha ndihleli noSimone, okanye ngasemva kwemiboniso, uziva nje ukufudumala okuthile-akukho xinzelelo, kwaye unokuxelela ukuba ugcwalisa indawo yakhe yokusebenza nabantu abamkhuthazayo kuye. kubomi bemihla ngemihla, yiyo loo nto izisa olu luvo luthile loluntu, kunye nokuziva ukhululekile. ” Qhubeka uthi McMillan.
“Ndihlala ndiziva ndikhululekile, kuba ungqongwe ngabantu abakuthanda ngokwenene ukuba kunye. Ndisebenze naye iisizini ezine ngoku, kwaye ngalo lonke ixesha ndivuya kakhulu ukubona wonke umntu - ukubona abayili, isitayile, bonke abantu abandincedayo ukuba ndinxibe, bubuso obufanayo. Luluntu ngenene, olumangalisayo ngokwenene, ngokwenene. Kwaye ndihlala ndijonge phambili ekuhlekeni nasekubambeni, utshilo uMcMillan.
Iqoqo likaSimone Rocha x H & M lisungula i-11 Matshi.
Umyili @simonerocha_
Stylist @robbiespercer
Ukufota @tylersphotos
Iinwele @cyndiaharvey
Makeup @thomasdekluyver
Cast @michealward