I-Hermès ithatha i-Los Angeles Downtown kwaye yawugqiba umsebenzi wayo, igcwalisa umbukeli waseMelika ngomgca wakhe we-Spring/Summer 2017 wamadoda kuphela.
Lo mboniso uthathwe ngoMatshi 9 ophelileyo kwiSithili soBugcisa seDowntown Los Angeles. Yayingumboniso onemibala emininzi kakhulu kunye ne-retro kaHermès, ebonisa iindlela ezintsha zemibala engaphezulu kunye neebhulukhwe ezitofotofo, ngathi ubuhlala iminyaka engama-50 e-LA.
Ngokutsho kwe-WWD, ngaphandle kweemodeli ze-chiseled, kwakukho namalungu e-LA yenkcubeko ephakamileyo ehamba kumboniso - umlawuli we-MOCA uPhilippe Vergne kunye neqabane laseCommune uRoman Alonso. Batsale oopopayi kwabanye abafazi abanesitayile kwisihlwele esinjengoLisa Eisner, uErica Pelosini kunye noBrigette Romanek.
Emva kokuba umlawuli wezobugcisa wamadoda uVéronique Nichanian ethabathe isaphetha sakhe, uHermès waseParis umongameli kunye negosa eliphetheyo uRobert Chavez uthe, "Besiphupha ngale ngokuhlwa isithuba esingaphezulu kweminyaka emibini. Yeyiphi indawo engcono onokuba kuyo kunokuba uphantsi kweenkwenkwezi kumbindi wedolophu i-LA, kwindawo uninzi lwenu olungazange lube kuyo ngaphambili?” Wayebhekiselele kwindawo ekwi-fringe-indawo yokugcina impahla esecaleni kwendlela kaloliwe, apho indlu yakha i-compound yonke yobunewunewu ngobusuku obunye kuphela.
U-Axel Dumas, umongameli waseHermès kunye nesizukulwana sesithandathu senkampani elawulwa lusapho, wongeze wathi, "Enkosi kuni nonke kunye neeGPS zenu ngokuba nathi." UDumas wabalisa ukuba emva kokuba ivenkile yokuqala yase-Hermès yaseMelika eNew York ibanjwe ngo-1929, inkampani yabuya yakhetha iRodeo Drive, "ke iLos Angeles inendawo ekhethekileyo entliziyweni yethu."
Inkwenkwezi ye-burlesque uDita Von Teese wayekwinkampani yompheki uBobby Flay, umlawuli weLos Angeles County Museum of Art uMichael Govan, umthengisi weentyatyambo kunye nomthambisi weziqholo u-Eric Buterbaugh kunye nezitayile ezidumileyo uJohnny Wujek noBrad Goreski, bonke ababehleli ngaphambili ngaphandle, edolophini. Umboniso wefashoni wesithili se-LA Arts.
Abantu bachukumise ngomdla iziboniso zelaphu ezinefreyimu kwaye bafole kwindawo yeefoto "yokuhlamba imoto", apho kwakukho iipropu zeBirkin bag (ebekwe esweni ngabasebenzi). Abanye, njengemodeli edumileyo ye-Insta uShaun Ross, benza iihambo ezininzi ukubamba iiBoomerangs ezininzi.
Ngo-9:30, abantu batsalwa ngaphandle sisandi seCold War Kids, bedlala kumgangatho owenziweyo ngasemva. Kwakufana nohlobo oluphezulu lweCoachella, njengoko izibiliboco ezivela kubapheki uLudo Lefebvre, uJon Shook kunye noVinny Dotolo bahanjiswa kwi-Airstream kunye no-Andrew Firestone ofanelekileyo washukunyiswa emculweni ngelixa ephunga ibhotile yebhiya yobugcisa.
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