Howe Spring/Summer 2014: Chambray and Stripes

NJANI ENTSHASAHLOKO/SEHLOBO 2014

Xa umyili uJade Howe wayesungula ileyibhile yakhe ebizwa ngegama elithi 'Howe' ngo-2001, waqondwa ngokukhawuleza kulo lonke ishishini lefashoni ngenxa yembono yakhe ecacileyo yoNxweme lwaseNtshona kunye neliso elilungelelanisiweyo.

Inzalelwane yaseMazantsi eKhalifoniya, uJade uchithe iminyaka emininzi kwishishini lokutyibilika kunye ne-skate eyila iibrand ezinkulu eziquka iQuicksilver, iHawaiian Island Creations kunye neFox Racing. UJade wafumanisa ukuba uyilo lwakhe lunemvukelo ngakumbi kwaye lwahluke kakhulu kwimveliso eqhutywa lulutsha awayeyidale iminyaka emininzi… ingqiqo kwindlela yabo yokuphila.

Ngeli xesha, iintsomi ze-skateboard uTony Hawk waqaphela umbono kaJade kwaye wabelana ngokuthanda kwakhe into entsha kwifashoni. Ukudibanisa imikhosi kunye naye, benza ileyibhile entsha yamadoda 'Howe' phantsi kwenkampani yokwakha uphawu, iBlitz Distribution. Inkuthazo yolu phawu ibikukudala ingqokelela yempahla yezemidlalo yangoku eya kuzalisa imfuno eyodwa yohlobo oluphucukileyo olujongana nemidlalo yemidlalo kunye nendlela yokuphila ephefumlelwe ngumculo.

Ileyibhile kaHowe yesinxibo samadoda yaqala njengomxube wefashoni yaseYurophu kunye noyilo, kunye nobuhle bepunk dandy.

UJade ubhekisa kule nkangeleko "njenge-cowboy punk idibana nendoda yelizwe lamaNgesi", kwaye loo nkcazo iyaqhubeka isebenza njengenkuthazo kaHowe kuyo yonke impahla eyilelwe ukuza kuthi ga namhlanje. Ngokukhawuleza, i-Howe yaba yinto ekhethiweyo yamadoda kwaye ukuhanjiswa kwe-brand kwakhula kwezinye zeevenkile eziphezulu zamadoda kuMntla Melika. Kangangeminyaka esixhenxe, le ngqokelela yatyatyamba. UHowe wayeyintshatsheli yejean ebhityileyo, iblazer eyakhiwe ngokutsha kunye nelokwe eliphucukileyo phambi kokwamkelwa kwezo ziqwenga zentengiso enkulu.

Ngeendlela ezininzi uHowe wazisa kwaye wachaza inkangeleko entsha yamadoda eyayinesitayile kwaye iyindoda impumelelo awathi wanikwa iMbasa yeSitayile seMagazini yeStuff ngo-2005.

INDLELA YOKUZIVELA KWAMHLANJE

Namhlanje, uHowe uguquke waba luphawu lokuphila lwaseMelika lwangoku kwimyuziyam entsha enamandla, iCreative Workforce: ukusebenza nzima - ukudlala nzima, ukuyila kunye nomntu onengqondo yomsebenzi.

“Bendisoloko ndikhuthazwa ngabo vulindlela baphuma entshona kwaye bachaza indlela yokuphila yokuguqula umsebenzi onzima ube ngumdlalo ongazenzisiyo. Ndiyichaza njengokunxibisa iCreative Workforce ukusuka eStudio ukuya eSantini”. —UJH