Iingceba zasehlotyeni ezilula -Imodeli yaseDanish uMathias Lauridsen uphinda udibane ne-fashion ekhawulezayo ye-H&M ukuze aveze inxalenye yengqokelela yeempahla zamadoda zasehlotyeni zika-2013. Ubanjwe kwindawo ekhanyayo kunye nekhululekileyo, uMathias unxibe ngokukhethiweyo kwinkangeleko eqhelekileyo edibanisa iithoni ezingathathi hlangothi ezingapheliyo kunye ne-shades ecacileyo kunye nedlalayo, njenge-coral, i-turquoise kunye nehlathi eliluhlaza. Ugxininiso kwimigca ecocekileyo kunye neengubo eziyimfuneko, uphawu luphinda lubuyele kwiinqununu zasehlobo zasehlobo, njengeebhulukhwe zaseBermuda okanye ibhulukhwe yelinen ngendlela ekhoyo, ngokubonga ngendlela elula, kodwa ngexesha elifanayo lihlala likhangayo, indlela yokusondela kwisitayela.