Isihloko esithi 'Falling Softly' MASS' ingqokelela yesibini izisa imvakalelo entsha yolonwabo, inkanuko kunye nenkululeko kwiimpahla zesitrato zamadoda. Ekhuthazwe ziiparatroopers, umyili uMess Luciano wagqiba ekubeni enze iyunifomu ehlangabezana neemfuno zendoda enesibindi, esebenzayo, yanamhlanje enemvakalelo yokungoyiki.
MASS Branded Ingqokelela yesibini enesihloko esithi, ‘Falling Softly’, izisa imvakalelo entsha yolonwabo, inkululeko kunye nokuhenda kwizinxibo zasesitratweni zamadoda. Ephefumlelwe yiparatroopers kunye neenkumbulo zakhe zokukhula kwintsapho yasemkhosini, umseki kunye nomyili weMisa uLuciano wagqiba ekubeni enze iyunifomu ehlangabezana neemfuno zendoda enesibindi, esebenzayo, yanamhlanje, onoloyiko olungenaloyiko lwe-adventure. Sithanda ukumbiza, i-MASS Trooper.
Inyani kwi-MASS I-Brand, i-accentuation yefom yendoda ibalulekile, ngoko ke ukusika kunye nokufaneleka kwempahla-ukususela kwi-sweatpants kunye ne-mesh shorts ukuya kwi-sweatshirts ezinithiweyo kunye ne-bomber jackets - umsebenzi wokwandisa amagxa, ugcwalise isifuba kunye nokunciphisa isinqe. ukufumana inkangeleko yobudoda, yezemidlalo. Ngokuhambelana nale mantra, i-MASS Branded ithathe inyathelo elongezelelweyo ngakumbi le ngqokelela ngokuphumeza ubuchule, ubuchule bokwakha ukwenza imitya efana neparashute kwiShirt ye-Impact engenamikhono, eqaqambisa iingalo ngelixa iveza isixa esilungileyo solusu emacaleni isisu.
Ngapha koko, indoda enesibindi ngokwaneleyo ukuba itsibe iphuma kwinqwelomoya yindoda engathandabuziyo ebonisa ulusu oluncinci-uluvo lokuba iMASS Branded iyaqhubeka nokuyenza ngobumnandi njengoko ibonwa kwi-Assembly Sweatshirt enamagxa ephaneli yesikrweqe kunye nangobuchule. ibekwe iiphaneli zemesh ezifihla kwaye ziveze iindawo ezichanekileyo zomzimba, kunye nesikipa esilukiweyo seGrag esinomtsalane, ipaneli yangasemva enemesh. “Kwakubalulekile kuthi ukuba size neendlela ezintsha zokusebenza ngamalaphu e-mesh kunye nobuchwepheshe obuphezulu, ngelixa sigcina ubuhle bohlobo lwempahla yasesitalatweni,” utshilo umseki u-Antoni d’Esterre (umseki-ndawonye).
Enye into ebalulekileyo ye 'Falling Softly' yindlela elula ngayo iziqwenga ezinokudityaniswa kwaye zifakwe kwi-wardrobe yemihla ngemihla. Imibala ye-monochrome kunye nokwazisa kokwaleko kuguqula ezi ziseko zihlaziyiweyo, ezineenkcukacha zibe ziziqwenga zenkcazo ezihlala ixesha elide. Ngaphezulu koko, iimpahla zenziwe ngobunjineli ukuphumeza i-silhouette ekhethekileyo, eyakhiwe ngaphandle kokulalanisa kwinduduzo, ngaloo ndlela igcina ingqiqo yokwenyani yobunewunewu obulindelekileyo kwileyibhile entsha, ephezulu yesitalato.
Malunga MASS Branded
UMSA Iphawulwe luphawu oluphezulu lwempahla yesitalato efuna ukutyhala imida yamadoda asezidolophini afuna ukunxiba ngokungakhathali ngaphandle kokunxiba. Yaziswa njengengqokelela ye-capsule yeziqwenga ezili-12, isitayile ngasinye siyilelwe ukuba sisebenziseke, sikhululeke kwaye sixutywe lula nezinye iimpawu, sithathe izinto ezisisiseko zemihla ngemihla zamadoda kwaye zijike zibe ziziqwenga zenkcazo ekulula ukuzinxiba. Kutshanje siphumelele isihloko sika-Lane Crawford 'soMyili oMtsha weempahla zamadoda' ngo-2016, uphawu lukwiphulo eliqhubekayo lokuba lilizwi eliqhubela phambili nelinamandla kwifashoni ngelixa usebenza ngokukodwa nabathengisi ababelana ngombono wabo.
Yenziwe eHong Kong
MASS Branded yenye yeebrendi ezimbalwa zasekuhlaleni eziyilwe ngokupheleleyo kwaye zenziwe eHong Kong. “Kuthi, kubalulekile ukwenza imveliso ekuhlaleni. Kukho ukuzingca ngokusebenza namagcisa anetalente ahlala kwaye asebenze esixekweni,” utshilo u-Antoni d’Esterre ongumseki.
Malunga noMsa uLuciano – uMyili
UMass Luciano usebenze kumzi mveliso wefashoni iminyaka engaphezu kwe-13, eyila iibrendi zamazwe ngamazwe ezifana neGUESS, Rock & Republic nguVictoria Beckham noLee Jeans. Imvelaphi yasePuerto Rico, uhlala kwaye esebenza eLos Angeles, eFlorence kwaye ngoku eHong Kong. UMass Luciano sisitayile sefashoni kunye neblogger enegalelo kwi-wannabemag.com, apho abhala khona ngefashoni yamadoda kunye nesimbo kwaye akhuthaze iibrendi ezintsha ezivela eHong Kong nakwamanye amazwe.
Malunga no-Antoni d'Esterre-Isuti yokuYila
U-Antoni d'Esterre uvela kwimvelaphi ye-ad agency, esebenze kwi-Saatchi & Saatchi, uLeo Burnett kunye ne-133, apho wayelawula iimpawu ezifana noLancome, uCartier, uRay-Ban, u-Biotherm kunye noVidal Sassoon. Ungumfoti ozayo nozayo umsebenzi wakhe ubonakaliswe kupapasho nakwimithombo yeendaba ekwi-intanethi efana neFashion Male, i-HUF Magazine, iNarcissus, iKaltblut, iPlug Magazine kunye neTime Out.
www.massbranded.com
AMATYALA
- IifotoAntoni d'Esterre (IG @theadddproject)
- iModelTony (@tonybck)
- I-StylingMass Luciano (IG @massluciano)
- Iimpahla MASS (IG @mass_branded)