Sonke siyakuthanda ukuthenga kwaye uninzi lwethu lubeka ixesha elininzi ekujongeni kakuhle ukuze senze umfanekiso wethu osondeleyo kulowo sinawo ngathi.
Xa kuthelekiswa nowe-1950, xa iimpahla zazifudula zithungwa okanye zenzelwe umntu ngamnye ngumthungi olungileyo kwaye abantu babedla ngokuchitha malunga ne-10 lepesenti yomvuzo wabo ekuthengeni impahla, ngoku yonke into itshintshile. Iimpahla zitshiphu ngokwenene, zikulungele ukunxitywa, ngokobukhulu obuqhelekileyo, kwaye sichitha ngaphantsi kwe-3 ekhulwini lomvuzo wethu kuzo.
Noko ke, isixa sempahla esiyithengayo namhlanje sifikelele kumyinge wamaqhekeza angama-20 ngonyaka, ngoxa ishishini lefashoni livelisa malunga neebhiliyoni ezili-150 zempahla nyaka ngamnye. Ukwazi oku, sinokugqiba nje ukuba abantu bathenga iimpahla ezininzi ngexabiso eliphantsi kakhulu, ngoko umgangatho uyathandabuzeka.
Yintoni ifashion ngokukhawuleza?
Kwiminyaka yokuqala yale ngcamango, ingcamango yayingekho mbi kangako. Ithiyori yefashoni ekhawulezayo ibisetyenziswa ukuchaza ukuba iinkampani zinokuvelisa iimpahla ngexabiso eliphantsi eliya kwenza ukuba iziqwenga zefashoni zifumaneke kumntu wonke. Le ngcamango ayimbi kangako, kodwa, ekuhambeni kwexesha, izinto zatshintsha xa zazisetyenziswa.
Umgaqo wokuba i-fashion-fashion ithatha ngokukhawuleza kakhulu kukuba iingubo zenziwe ngokupheleleyo kwisiphaluka esivaliweyo. Iinkampani ziyila, zenza kwaye zithengise iimpahla zazo ngaphandle koncedo lweenkampani zangaphandle. Bakwathembele kwimpendulo, zeziphi iimodeli ezithengiswayo kwaye ezingekho, into abantu abathanda ukuyinxiba, kwaye abavelisi bajonga into abantu abathanda ukuyinxiba ezitratweni.
Iinkampani zefashoni ezikhawulezayo zikwavelisa iimpahla zabo ngokukhawuleza kakhulu, ngexesha eliphakamileyo leeveki ezi-5 kwaye kukho ukuqokelelwa okuhlukeneyo okwenziwe ngalo lonke ixesha.
Kutheni le nto ifashoni igqalwa njengento embi?
Okokuqala, ifashoni ekhawulezayo ixhomekeke kubasebenzi abaphantsi. Oku kuthetha ukuba abasebenzi badla ngokuphuma kumazwe asakhasayo, bahlawulwa imivuzo ephantsi baze basebenze kwiimeko ezingakhuselekanga, besebenzisa imichiza enokuba yingozi kwimpilo yabo. Ngamanye amaxesha iinkampani zisebenzisa abantwana kwaye zixhaphaza abasebenzi bazo.
Ekugqibeleni, iimpahla ezininzi esizithengayo ziguquka zibe yinkunkuma kwaye ezinye zazo azikwazi ukuphinda zisetyenziswe okanye ziboleke. Sithenga iimpahla ezihlekisayo esizilahlayo ngonyaka okanye emibini size sibeke imekobume yethu engozini.
Yintoni esinokuyenza ukutshintsha loo nto?
Kutshanje, abantu balibele ukuba kuthetha ukuthini ukuba nobudlelwane nempahla yakho. Sineempahla ezininzi nangakumbi esingazithandi kakhulu kwaye sitshintshiselana ngazo, sizama ukuziva mnandi ngathi. Nokuba sineqhekeza esilithandayo, liyakonakala ngokukhawuleza ngenxa yomgangatho walo ophantsi.
Isiqhelo esilungileyo kukuthenga kuphela izinto ozibona uzinxibile ngonaphakade. Oko kuthetha ukuba uya kuziva ulungile xa uzinxiba kwaye zithetha okuthile ngawe. Kwakhona kubalulekile ukuthenga izinto ezenziwe ngezinto ezikumgangatho ophezulu. Isiqwenga osithandayo ukunxiba kwaye uthathe isigqibo sokunxiba iminyaka emininzi ezayo kufuneka yomelele.
Kwakhona, kubalulekile ukuba ube neziqwenga zeenkcazo ezingasoze ziphume kwisitayile, njengesuti elungiselelwe kakuhle okanye ihempe yakudala. Iihempe zebhayisekile ezipholileyo azize ziphume kwisitayile, ngokunjalo, kwaye zikwenza uzive ngathi ungumvukeli. Eyona nto ibalulekileyo kukuba iimpahla ozinxibayo zibonisa ubuntu bakho kwaye zikwenza uzive ulungile.
Ukuthenga iimpahla ezimbalwa kuya kukuvumela ukuba uchithe imali eninzi kwizinto ezikumgangatho ophezulu, nokuba awuzizo ezo zininzi. Baza kuba nemilo engcono kwaye baya kukwenza ukhangeleke kakhulu kwaye uphucukile. Ukwenza oku kuya kukwenza wonwabe ngakumbi kwaye kuya kwenza umhlaba wethu ube yindawo engcono.