Ileyibhile yaseSweden i-H&M ikhupha uluhlu lwemifanekiso emitsha ukukhuthaza ingqokelela yabo yasehlotyeni ka-2013. Kugxilwe kwiingcebiso ezisulungekisiweyo nezisesikweni zohlobo lwexesha elitsha, imodeli yaseDatshi uWouter Peelen unxibe ngendlela enomtsalane kwiisuti ezibukhali ezinamaqhekeza amabini kwiithowuni ezinothuli okanye imibala eluhlaza okwesibhakabhaka, ngelixa amaqhina aqingqiweyo okanye ihempe eprintiweyo iphinda ijonge ingcamango yokunxiba ngokusesikweni. ukudlala spin. Ukulala ebhedini entle kakhulu okanye ejonge eludongeni olunambala omdaka, uWouter ulungele ukubetha esixekweni kwiwodrophu yakhe entsha, edibanisa izitayile zemveli kunye nenguqulelo eqhelekileyo yesuti enamacala amabini.