Ixesha elidlulileyo uCharles Jeffrey "LOVERBOY" exhaswe kwi-MAN, linyathelo elidibeneyo phakathi kwe-Topman kunye ne-Fashion East (umbutho ongenzi nzuzo owasungulwa nguLulu Kennedy MBE kunye ne-Old Truman Brewery kwi-2000).
Ngoku i-LOVERBOY izisa olwakhe ulonwabo kwiVeki yeFashoni yaseLondon: Amadoda aneqonga lemidlalo yeqonga elimangalisayo. Ihlabathi elimangalisayo le-LOVERBOY ligcwele i-fantasy, iinkumbulo zobuntwana, abalinganiswa be-sissy, abantu abanegunya, njengelitye "Alice Wonderland".
"Abantwana abakwiZiselo eziPhezulu kunye neZiyobisi" bacaphula isikipa esimthubi esinesiketi eside esinecrinoline, unokubona iigawuni zobugcisa ezixakayo, njengemodeli nganye inombali wayo, njengokupeyintwa kobugcisa.
UCharles Jeffrey uyazikhuthaza kubugcisa, kwithiyetha, kwiifilim, abapeyinti abadumileyo njengabo bamandulo (cinga iTaboo, iBatcave, iBlitz), eyabona amaqela emigulukudu enxibe ngendlela eyothusayo esihla esiya ezitratweni zaseLondon, imvelaphi kaLOVERBOY yayiyi-DIY indawo yokubeka engenanto kwi-Vogue Fabrics, ezinye ezenziwe ngezandla, iintliziyo ezinkulu kunye nemifanekiso eprintiweyo kwi-intanethi kwaye ibambelele ngokungaqhelekanga kwiindonga.
