UDavid Beckham ubhiyozela impumelelo yengqokelela yakhe yesinxibo somzimba H&M ngephulo elitsha, eligxile kwifomu kunye nokulingana kwempahla yangaphantsi yakudala eyenza uluhlu lwakhe lwempahla yomzimba. Imifanekiso emitsha enamandla yadutyulwa eLos Angeles ngumfoti Alasdair McLellan , kunye noDavid bafota kwimvelaphi emnyama ukubonisa yena kunye nempahla yomzimba ekhululekile. Njengoko uDavid ehlala ethanda ukuzama inkangeleko yakhe, utyhila isitayile esitsha sephulo elitsha le-H&M.
“Ndichulumancile kakhulu ngeli phulo litsha likaDavid Beckham Bodywear e-H&M. Ndandifuna ukuvakalisa amandla kunye nomgangatho wengqokelela kaDavid Beckham Bodywear ngale mifanekiso, kunye nokunxiba kunye nokufaneleka. Ndiyaluthanda uluhlu kwaye ndiziva ndikhululekile kwiqhekeza ngalinye. Nje ukuba kuqaliswe ingqokelela, yaba yinto yesibini kum ukuyinxiba!” utsho uDavid Beckham.
UDavid Beckham Bodywear yinto ekhethekileyo, intsebenziswano yexesha elide kunye ne-H & M, eye yaba yimpumelelo yehlabathi ngokukhawuleza emva kokusungulwa kwayo ngoFebruwari 2012. Ingqokelela, ehlala ngokusisigxina kwivenkile kunye ne-intanethi, igxile kwisethi yeemveliso eziphambili eziyilwe nguDavid. U-Beckham kunye neqela lakhe, ingqwalasela ekhethekileyo ehlawulwe kwinduduzo kunye nokulungelelaniswa kwesambatho ngasinye, ukusuka kwiifutshane kunye neziqu ukuya kwii-undershirts, i-T-shirts, i-Henley kunye ne-long johns. Ingqokelela ihlala ingaguquguquki ezi ziqwenga, isenza uluhlu lwempahla yomzimba yeeklasikhi ezintsha esele ziyinxalenye ebalulekileyo yeewodrophu zamadoda amaninzi. Kwaye ngoNovemba, njengoko ixesha leeholide lisondela, ezinye iziqwenga ezintsha eziza kwenza isipho esifanelekileyo sasebusika siya kongezwa.
Ingqokelela yempahla yoMzimba kaDavid Beckham ifumaneka malunga ne-1,800 yeevenkile ze-H&M kumazwe angama-44 kwihlabathi liphela, ngokunjalo kwi-intanethi.