LONDON, JANUWARI 11, 2016
nguNICK REEMSEN
“Asifuni tshintsho,” utshilo umlawuli waseDunhill, uJohn Ray, ngobu busuku. “Xa inkampani iyeka ukwenza into oyaziyo ukuba iya kufaneleka, ndicinga ukuba amadoda . . . ndicaphuke kancinci." Amagama ayinyani, ubuncinci kwindoda esazi isimbo, ayizange ithethwe. Kwaye e-Dunhill, ibali lelinye le-evolution yomzuzu ngokuchasene ne-revolution-akukho lutshintsho apha.
Ukuwa, uRay kunye nenkampani yaphula ingqokelela yaba ziintsika ezintlanu, nganye inikwe igama: Impelaveki yelizwe, iiBlazers, isinxibo esisesikweni, isinxibo sangokuhlwa, kunye nento ebizwa ngokuba yiMotorities (ngaphezulu koku ngomzuzwana). Impelaveki yelizwe yayiyeyona ikhumbulekayo kuba, ngelixa yayigcina zonke izinto zemveli zelokhwe ye-posh kunye ne-sportive yesiNgesi ye-day off (i-tweeds, i-Shetlands, kunye negumbi elizaliswe yimizobo yeehandi ezijikeleze imodeli ye-Eton-esque, kunye ne-bulldog yesilwanyana sabasebenzi esisebenza njenge ipropu), iphinde yathabatha ijonge kwifashoni yasefashonini: Amagxa ebhatyi “ayengokwemvelo ngakumbi” kwaye enziwe “abukeke njengekhati.” Ngaphezulu koko, zaziguqulelwa kwezona zixhobo ziphambili zecashmeres neealpaca, zenziwe ngobuqhetseba ukuba zilinganise (kwaye zithambe) “amalaphu akrwempayo esiNgesi.”
Iimoto, ubukhulu becala icandelo leempahla zangaphandle, nazo zomelele, ukuba zinokuqikelelwa. Kwakukwiinkcukacha ezingabonakaliyo apho uRay wayekhazimle, njengecashmere efakwe ngaphakathi kwengubo yemoto yebhokhwe. IiTuxedos zazahluka, ukusuka kwiqhina elimnyama lakudala ukuya kwibhatyi enekhola yeshawl kwivelvet “yesalmon”, ephathwa ukuba ibukeke indala kancinane (le yayikuphela kweqhekeza elibhalisiweyo njengento engaqhelekanga). Lilonke, nangona kunjalo, kwaye ngakumbi xa zibonwa kunye, umphumo weDunhill wawumhle, kwaye amadoda agxininisekileyo kwihlabathi jikelele aya kuyinqwenela.