I-Y/Project Spring/Summer 2021 isungula umgca omtsha we-eco-friendly obizwa ngokuba yi-Evergreen, kwaye iya kutyhila iqonga layo le-e-commerce ekwindla elizayo.
Nciphisa, sebenzisa kwakhona, uphinde usebenzise kwakhona: i-mantra engekho semthethweni yentwasahlobo ka-2021 ikhokele ingqokelela yamadoda ye-Y/Projekthi, eyilwe phantsi kokuvalwa.
UGlenn Martens, umlawuli wokudala we-brand esekwe eParis, wavelisa kuphela isithathu senani eliqhelekileyo lokujonga. Ngesitudiyo sokwenza iipateni sivaliwe, wadibanisa oovimba kwaye wanika uyilo olukhoyo ubomi besibini, ebenza ukuba basebenzise amalaphu afileyo.
Ugxininiso oluluqilima lwenzelwa ingqokelela edlamkileyo ehlala kuphawu lwentengiso lwendlu olujijekileyo, athe uMartens kunye neqela lakhe babhala kwiimodeli kwividiyo "yendlela yokwenza" ekhutshiweyo ukuze ihambelane negumbi lomboniso wentengiso yedijithali, eqala ngoMvulo.
Kuyo babonisa indlela yokukhulula ikhola ephakanyisiweyo, vula i-trompe-l'oeil ibhanti ephindwe kabini, okanye ukwandisa ibhatyi yejezi e-ruched kwi-tube ilokhwe (imbonakalo yamadoda yayixutywe kunye neqoqo le-resort yabasetyhini ngo-2021.)
“Xa ndandikwiAkhademi yase-Antwerp, yayimalunga nephupha kunye nobuhle, kunye nobuchule kunye nokubonakalisa. I-Y/Project ngokuqinisekileyo luphawu oluqhubela phambili ukutyhala isizini nganye,” utshilo uMartens.
“Asizange senze isikipa esisisiseko sophawu, okanye nantoni na. Ndiyakholelwa ngokwenene ukuba yonke into endiyiphuhlisayo, ngenxa yokuhlonipha ubuchule bam kunye neqela lam, kufuneka ibe nokujijwa okufanelekileyo kunye noyilo olufanelekileyo, ”wongeze watsho. "Senza ubunewunewu, asenzi iimpahla zokusinda."
Phakathi kwezinto azithandayo kwakukho ibhulukhwe yepaneli ephindwe kabini eyayigubungela imilenze kwiifolthi eziqingqiweyo. Wawadibanisa nejezi ephindwe kabini kunye namaqhosha e-snap anokukhutshwa kwaye aphinde adityaniswe ngeendlela ezahlukeneyo.
"Akukho mpendulo ilungileyo yokunxiba iY / iProjekthi: sikunika inketho, kwaye ke kufuneka ube nayo," utshilo uMartens.
Irozi enemibala kunye neprinta yengwe yanika zombini iisuti ezilungiselelweyo kunye neetracksuits ukuziva ngobuqhetseba, i-hedonistic. "Kukho into encinci yomtshato we-gypsy, imeko ye-eclectic," kusho uMartens. Ezo zinto zidlalayo zibonise isimo sengqondo somyili esonyukayo, ngexesha apho iibrendi ezininzi ezincinci zisokola ukuhlala zimile.
Y/Project Menswear Spring/Summer 2020 Paris
“Sinethamsanqa elikhulu lokuba sisindiswe kweli nqanaba le-coronavirus,” utshilo, enika ingxelo yokuba ingqokelela yamadoda yokugqibela ithengise kakuhle, nto leyo ethetha ukuba ngaphandle kokurhoxiswa kwee-odolo zabasetyhini, intengiso yokuwa bezinzile xa kuthelekiswa nonyaka ongaphambili. .
Ngaphandle koku, i-Y/Project iceba ukutsiba umgaqo weenqwelo-moya ngoSeptemba kwaye igxininise endaweni yokuqaliswa kwesiza sayo se-e-commerce. “Sonke kufuneka sizinike ixesha lokwetyisa okwenzekileyo. Abanye abantu basekwimeko emaxongo kakhulu,” ucacise watsho uMartens.
“Lixesha lokucamngca. Uninzi lwethu lukwazile ukucinga malunga neyona nto ibalulekileyo kwaye, ewe, ukwenza ingqokelela encinci, ingqokelela yekhonkrithi, ukuba nesiseko esitsha sophawu - zonke ezi ziziphumo zokuqonda ngcono okwenzekileyo. ”
Inqaku elibalulekileyo: i-brand entsha, i-100 yepesenti ezinzileyo eco-friendly line ebizwa ngokuba yi-Evergreen, equka utyikityo lwe-12 lwamaxesha onyaka adlulileyo. Zibandakanya ukhetho lwe-denim ehlanjululweyo yomoya, kunye neengqungquthela zenkolo ezifana nejee zakhe ezininzi ze-cuff kunye ne-"janties" edumileyo - isitayile sokunyuka okuphezulu.
Uluhlu luya kuveliswa ngokupheleleyo kwiManyano yaseYurophu kunye nomxube wamalaphu aqinisekisiweyo e-organic kunye ne-recycled, kunye nepesenti yemali eya kwi-charity eluhlaza. “Umbono weyokuba baya kuthengisa kwakhona rhoqo isizini, ke abasoze baye ezantsi,” ucacise watsho uMartens. Kuvakala ngathi ezi mpahla zenzelwe ukuba umntu aphile.
Idutyulwe ngu @arnaudlajeunie
Isimbo ngu @robbiespercer
Imveliso ngu @kitten_production
Iyadlalwa ngu @creartvt_agency
Make-up by @carolecolombani with @lorealparis
Iinwele ngu @christian_eberhard with @lorealparis