EMILAN, JANUWARI 18, 2016
ngu-ALEXANDER FURY
Izihloko zengqokelela zikaGiorgio Armani ayizizo ii-pontificating, i-mysticism-isongelwe ii-epithets ezithandwa ngabanye abayili. Ukuza kuthi ga ngoku, wabiza isinxibo sakhe se-Emporio Armani ekwindla ka-2016. Ngaba ayisiyiyo le nto imfashini ifanele ibe njalo?
Kwaye ngaba ngokwenene ayibonakalisi isitayile sikaMnu Armani? Kuba, nangona sinokucinga ngo-Armani njengendoda yesithethe efileyo ebekwe phezu kwamadoda ancancisa kabini ukuze alungelelaniswe ngendlela eqhelekileyo, isiphumo sakhe siye saphawulwa yinto yanamhlanje ebethayo. Ngeminyaka yee-1970 waphinda wayila isuti exineneyo eyenziwe ngeseyile yaba yinto ebalekayo, ekhululekileyo, kunye neyangoku. Ihlala ilolona phuhliso lubalulekileyo kuthungelwano lwamadoda lwangoku, ngokwenene isahlula ulwakhiwo lwento kwaye iyenze ilingane ngokwahlukileyo, kunokuba ukhe ubambe nje ngeehemlines.
U-Armani wenze ukuba i-Emporio yakhe ijongeke ngoku ngokufaka imvakalelo yokukhululeka, kwakhona. Wenza idenim, wayicheba ngesisa kodwa hayi banzi; ngakumbi, waguqulela i-ethos ye-practical kunye nokulula okuhendayo kwiijini eziluhlaza kwiinkalo ezahlukeneyo zale ngqokelela. Kwakukho inkalo ye-tech, kwi-tweed ephathwayo kunye ne-leather bonding, i-taping kunye neepaneli ezikhanyayo. I-Armani yavula nge-avalanche ye-skiwear, i-aluminiyam i-aluminiyam ibhulukhwe yeparashute emenyezelayo phantsi kweeqhina ezilungelelanisiweyo kunye nezibuko ezibunjiweyo, ezibeka umoya, ukuba asiyiyo itemplate yobuhle echanekileyo.
Umoya kunye neendlela zesinxibo zemidlalo ziphembelele yonke ingqokelela, ngokuthungwa kweNkosana yaseWales, i-velvet yangokuhlwa ye-tuxedos, kunye neempahla zasemini ezihonjiswe nge-Nehru ezifakwe phantsi komkhosi. Iphalethi ye-Emporio, u-Armani wathi, yayiyinto ephilayo-kodwa kum, yayibonakala ibanda ngakumbi, iteknoloji ngakumbi: isikali esingwevu se-skyscrapers kunye nekhibhodi yekhompyuter, ii-hues eziluhlaza kunye nezikrini eziluhlaza ze-screensavers kunye ne-lasers. I-Hackneyed, kodwa ibe nefuthe.
Ngamanye amaxesha, umnqweno ka-Armani wokuhlaziya unokubahlukanisa abaphulaphuli bakhe, nangona abathengi bakhe bahlala bebonakala bekwazi ukukhangela kwiireyile kwaye bakhuphe into evakalelwa kukuba iyahambelana kubomi bemihla ngemihla. Ubulula bokunganxibi le ngqokelela kuphela, kodwa ekuyibukeleni-kwaye inxulumanise ubomi bemihla ngemihla bomntu wonke-yayikukuhamba okumnandi. Kwaye xa zonke iileyibhile zaseMilan zithetha ngeewodrophu “zokwenyani” (kwaye zihlala zibonelela nangantoni na), owona mnikelo ka-Armani uvakala uhlaziyiwe.