Indumiso yombane uKim Jones uye wazisa kwi-Dior Men ukususela ekubeni wathatha iintambo kwi-2018 igxile kwi-buzzy atmosphere ye-runway show enkulu-ezintandathu kuzo, sele zineminyaka emibini. Ngokungathandabuzekiyo, ngamabandla omgaqo weenqwelo-moya ekhutshwe, yonke into yahluke kakhulu ngehlobo lika-2020, kodwa loo nto ayizange ithintele intsebenziswano yanamhlanje phakathi kukaJones kunye negcisa laseGhana elineminyaka engama-36 uAmoako Boafo, onemifanekiso yakhe emikhulu emangalisayo yezifundo zabaNtsundu. -kancinci ipeyintwe iminwe-ibe nodumo oluhle kwilizwe lobugcisa bale mihla. "Ngumfanekiso womzobi endimthandayo," utshilo uJones. “[Igalari] uMera Rubell wandazisa kuAmoako kulo nyaka uphelileyo eMiami. Ndandiwuthanda kakhulu umsebenzi wakhe kwaye ndandifuna ukusebenza naye ngenxa yokunxibelelana kwam neAfrika. Uhlala phakathi kweVienna, apho wafunda khona, eGhana, naseChicago. Ngoko sahlala phantsi sathetha.”
Iziphumo zokuqala-ingqokelela edibanisa ubugcisa bukaBoafo kunye nobugcisa be-Dior, incwadi yokujonga, kunye nefilimu ebhaliweyo efotwe kwisitudiyo samagcisa e-Accra nakwikhaya likaJones eLondon-zisungulwa ngobudlelwane obusondeleyo, obunzulu, kwaye, nesibindi. sithi, ngendlela ekrelekrele kunokuba bekunokwenzeka ukuba sifike phambi kwesandi esiqhelekileyo sesihlwele kwaye sibonise ukuphithizela kweengqokelela zaseParis.
Enye yezinto ezingalindelekanga zekhefu elinyanzeliswayo ukusuka kwifashoni-njengesiqhelo ukubukela indlela unxibelelwano olutshintsha ngayo ngokukhawuleza ukusuka kumfanekiso ukuya kulwazi-ukusuka kwisikrini esithe cwaka ukuya kwii-talkies. Oko kuyimpumelelo.
Ngoko, silapha ngo-2:30 p.m. kwi-laptop yehlabathi jikelele iDior Men premiere, ebukele kwaye eva uBoafo kwisitudiyo sakhe eGhana njengoko epeyinta kwaye echaza indlela abamba ngayo abahlobo kunye nosapho, "kunye nabantu abenza izithuba zokuba abanye babekho." Uthetha ngemibala ethe tyaba ayisebenzisayo ukwenza imizobo yakhe, kwaye, uyacacisa, “indlela ifashoni ewuvuselela ngayo umsebenzi wam. Ndidla ngokujonga abalinganiswa abanesimbo sohlobo.” Abahlobo abaxhonywe kwindawo kaBoafo banxibe iziqwenga ezivela kwingqokelela, kwaye umzobi usebenza kwihempe ye-Dior Men efihlileyo yephepha lodonga, ihempe yakhe ibuyele umva kwi-arc yokudala ukusuka kwi-portrait ukuya kwengubo.
Ingqokelela incinci kwaye ihlelwe ngaphezulu kunokuba bekuya kuba njalo. UJones wayesebenza kwindlu yakhe yaseNotting Hill kunye neqela elincinci kunye nomgama omde kunye ne-Dior ateliers eFransi ukuze yenziwe kwiinyanga ezidlulileyo. Isiphumo: iimpahla ezizaliswe ngombala ophakamileyo kunye noshicilelo, olukhomba iisignesha zikaBoafo ngaphakathi kolwimi olusungulwe ngumyili weDior Men. Kamva kwividiyo uJones udliwano-ndlebe naye kwikhamera kwi-studio yakhe yasekhaya, ethetha malunga nendlela uxhulumaniso olubonakalayo lwenziwe ngayo xa ebona umfanekiso kaBoafo wenkwenkwana enxibe i-beret eluhlaza kunye nehempe ye-ivy-print: "Ivy yayiyenye yeesimboli zikaMonsieur Dior."
Ukubhiyozela kunye nokwenza iqonga lomsebenzi kaBoafo kwimarike yefashoni yobunewunewu kwakuthetha ukuba, phakathi kwezinye izinto, ukuhambisa amandla abambekayo entloko yakhe epeyintwe ngomnwe kwiijezi ezimbini ezihonjiswe kakhulu. Ipatheni esuka kwihempe yejacquard ye-semi-sheer fil coupé yavela kuJones osondeleyo owayethathe umsebenzi webrashi kaBoafo. Ukwaphakamise inkuthazo efihlakeleyo esuka kwi-haute couture-iblouson engwevu yetaffeta ibe yinto ehlaziyiweyo, yolutsha kunye nehlobo elimnandi ledyasi yeopera eyavula umboniso wakhe wokugqibela.
Kusenjalo, nangaphandle kwemvukelo yoMntu oMnyama etshintsha indlela onke amaziko ancinwa ngayo ngoku, intsebenziswano efana nale ibisoloko ifuna ingcaciso ebanzi. Esi sisixhobo esahlukileyo kwintsebenziso eqhelekileyo yegcisa-brand. Emva kwayo kukho utshintshiselwano kunye neDior echazwe nguBoafo. "Wathi akafuni ubukhosi [kuye], kodwa uncede ukwakha isiseko sabaculi abancinci base-Accra," kusho uJones. Umnikelo owenziwe nguChristian Dior (imali ayichazwanga) ixhasa ubutshantliziyo bukaBoafo. Ekusebenziseni amandla akhe okuthengisa ukuphakamisa ubugcisa kunye namagcisa aseAfrika, ungomnye wesizukulwana esitsha samagcisa aMnyama (uVirgil Abloh noStormzy ngabanye ababini) abakholelwa ekuxhobiseni inguqu kwimfundo yenkcubeko. NgoMeyi, uBoafo waphakamisa i-$ 190,000 (izihlandlo ezithathu kuqikelelo) kunye nefandesi ye-intanethi yomzobo wakhe, i-Aurore Iradukunda, ukuze kuzuze iMyuziyam ye-Diaspora yase-Afrika eSan Francisco.
Eli phulo liza kuba nesakhiwo esiza kubamba istudiyo sikaBoafo, indawo yokuhlala, kunye negalari eqhutywa ngamagcisa, exhasa amagcisa aselula aseGhana kunye nenkqubo yawo yesitudiyo. "Utshintsho olufunekayo ngoku kukuxhasa abantu abatsha ngekholeji kunye noqeqesho ukunika wonke umntu amathuba alinganayo," utshilo uJones. Ugxininiso lwale projekthi lusondele entliziyweni yakhe, kwaye, uthi, kwinxalenye yokukhuliswa kwakhe njengonyana we-hydrogeologist owayesebenza kwilizwekazi lonke. “Safudukela e-Ethiopia xa ndandimalunga neminyaka emithathu ubudala, sachitha ixesha elithile sihlala apho, saza sajikeleza impuma Afrika saza saya eBotswana. Ndiye ndaqhubeka ndibuyela umva ubomi bam bonke.”
Oyena nobangela wenkuthazo yakhe—ukusebenzisa isakhono sikaDior sokusasaza ngefashoni ukuze akhanyisele abaphulaphuli ababanzi malunga namandla obugcisa bale mihla baseAfrika, kunye nokuququzelela iprojekthi ngemali ezinkozo—sikhahlela esithe cwaka kuyise kaJones, osandul’ ukusweleka. “Inyaniso yokuba sisebenza no-Amoako Boafo, waseGhana, nelinye lamazwe ase-Afrika awayethandwa ngutata wam, limbeko efanelekileyo kumntu owandazisa eAfrika nakwihlabathi jikelele.”