Egameni lengqokelela ethi Gucci Epilogue, uAlessandro Michele wathi: “Kum iEpilogue ligama lokomfuziselo elifanele isiphelo senkqubo—sijonga indlela eyahlukileyo yokwenza izinto.” Le yiGucci Menswear Resort 2021 eMilan.
Njengoko iiveki ezimbini zefashoni yedijithali "ibonisa" iqengqeleka kwiikhredithi, ziividiyo ezithatha umgangatho onzima wobunyani obuhlala nathi. Ezinye zezona ndlela zilungileyo: igritty can trump glam, process yinto yonke, kwaye abayili bahlala besenzela umxholo ongcono kunemodeli. Sonke sinokuvumelana, ndiyacinga, ukuba iintsuku zokufota abantu abahle abadanisa phambi kwekhamera kwaye bayibiza ngokuba sisisongelo ziphelile.
U-Alessandro Michele kaGucci akakaze abe ngumgaqo weenqwelomoya onyukayo-phantsi. Kumboniso wakhe wokuqala we-brand, owawubanjelwe eNew York emva kwe-2015, iimodeli zahamba ngaphaya kwesitrato saseWest Chelsea ngaphambi kokungena ngaphakathi kwendawo yegalari yobugcisa; ibingumboniso ojongene noluntu phambi kokuba ibeyinto.
NgoFebruwari ophelileyo, kwiintsuku ngaphambi kokuba kuqhambuke ingxaki ye-coronavirus kufutshane neMilan, wenza umboniso kumjikelo owawunomtsalane kwaye wawusondelelene kwangoko. Xa sijonga umva, sijongeka siqhelekile: Ukumema abaphulaphuli ngasemva kweqonga kunye nokubhengeza ukwenziwa kweenwele ngasemva kunye nabasebenzi be-makeup kunye nabanxibi bemodeli, uMichele wayebhiyozela ezona zinto siziphosayo sonke kwi-COVID-19- ixesha: ukusebenzisana kwabantu, intsebenziswano, ukuba yinxalenye yabaphulaphuli abamkelayo.
“Ifashoni ayisiyiyo le nto sigqibe kwelokuba siyibonise,” utshilo uMichele kumnxeba wevidiyo kaWhatsApp ekuqaleni kwale veki.
“Ingcamango yokuba iphulo liphetshana nje? Hayi, kukho omnye umboniso kulo mboniso. " Umbono weyure ezili-12 umjelo oveliswe kwindawo ekuchithelwa kuyo iiholide, awayibiza ngokuba “yi-Epilogue,” kwaye yaboniswa kwixesha elizukileyo le-Renaissance Palazzo Sacchetti eRoma ngesandi sendalo se-cicadas, kukubhala iphulo lentengiso, ukubamba oko. "bonisa ngaphakathi kumboniso." Kuphela ngeli xesha, uMichele wachaza, "incinci yeqonga. Lo uya kuba mdaka ngakumbi. Zimbalwa iikhamera ngendlela yeAndy Warhol, mhlawumbi abajonganga nto inomdla. Uvavanyo alusebenzi ukuba ndicwangcisa kakhulu. " Ewe, akukho nto ingako eyenzekileyo ekukhokheleni icandelo elibalisayo lendlela yokuphila esebenzayo njengoko ingqokelela ityhila, kodwa kuninzi okwenziweyo.
Yintoni uMichele acebe ngayo kukuba abaqulunqi kwisitudiyo sakhe babeza kufanekisa imbonakalo yeholide abasebenza kuyo, bebeka "thina" eGucci, eyona nto. Kwifowuni ye-WhatsApp, wakhumbula ixesha njengomyili omncinci xa isiqwenga awayesenza satsalwa umboniso okanye ukudubula kwaye akazange aphinde abone. "Kwakungathi kukho umntu ozama ukukuhlutha unyana wakho." Ukujonga oogxa bakhe “yayiyinto entle,” watsho, “babonwabile kakhulu.”
Ngokuphathelele iimpahla ngokwazo, uMichele wazibiza ngokuba “ngumbhiyozo wembono yam, izinto endazenza kwixesha elidlulileyo, iziqwenga zobuhle bam.” Obo buhle bukwisinye kunye ne-idiosyncratic njengakuqala, kodwa iqulethe inkitha. UMin Yu Park, umyili osele elungele ukunxiba wamadoda unxiba ibhatyi eneentyatyambo enamaso, ilokhwe yelayisi entyatyambo, kunye nentsimbi yomqala eturquoise ehambelana nebhegi yakhe kaJackie. U-Alexandra Muller, umyili ohonjisiweyo, uyimodeli yelokhwe ende yefilimu eprintiweyo eneentyatyambo enemisonto ecacileyo ethatha ukukhanya. UDavid Ring, umyili wabantu abadumileyo, udlala iblazi yevelvet ehonjisiweyo, itiyi enemigca, iifleyi zelogo, kunye neiteki. U-Alec Soth, umfoti wephulo le-Epilogue ushwankathele isipho sikaMichele esikhethekileyo kumdlalo ophilayo: "ukubeka izinto eziphikisanayo ukuzisa ubomi obutsha kwinto ethile."
Ecinga ngobhubhane ozise uGucci kule ndlela inoveli yokwenza izinto, uMichele uthe, “Yintlekele. Kodwa akuyontlekele kuphela. Luphawu olukhulu lwento engahambi ngendlela eyiyo, umzuzu wokuzalwa kwakhona. ” Ihagu yasendle ebonwe ezitalatweni zaseRoma yaba yinto evaliweyo kuye, ubukho bayo apho bucebisa uhlengahlengiso olufuneka kakhulu. Ukuba indalo inokuyenza, mhlawumbi ifashoni inokuyenza, nayo?
Emuva ngoMeyi uMichele ubhengeze ishedyuli kaGucci ecuthiweyo yomboniso, erhoxisa ngokufanelekileyo imiboniso yexesha layo elidlulileyo. Oku kunokuba yingqokelela yokugqibela ye-brand, kodwa igama elithi "Epilogue" linokuba ligama elingalunganga. Ukufundwa kokutshixa-ukubaluleka kweqela lakhe, ixabiso leemvakalelo-kuya kunamathela kuye, uyacinga. “Ayiyondlela yokuvala nje, kodwa kukuthetha into esiyenzileyo kwaye sibeke imbewu yento eza kuba kwisahluko esilandelayo. Ewe, isenokuba sisiqalo.”