PARIS, JANUWARI 23, 2016
ngu-ALEXANDER FURY
IHermès ikwibala elikhethekileyo lobunewunewu: indawo eninzi yezinye iibrendi ezibuhlungu ukuhlala kuyo. Ileyibhile ibhenela kwabanayo yonke into, kunye nezinto eziyimfuneko. Iimfuno-amaqashiso. Akukho mntu ufuna idyasi yekhaki kwisikhumba sethole esikhazimlayo esiqhekeka njenge-organza. Kodwa abantu bayayifuna. Kakhulu.
UVéronique Nichanian uxakeke kakhulu kwezo mbono, yiyo loo nto esebenza kakuhle eHermès. Wenze izinto ezininzi ngaphambili ngengwenya, eyisika ngokubanzi kwimilo yesikipa esibhityileyo, esenza into engaqhelekanga mihla le. Ezo kucingelwa ukuba zithengiswe ngepesenti eziphambeneyo-mhlawumbi ngenxa yokuba benza isandla, bethengisa amashumi amawaka eedola inye. Nangona kunjalo, luphawu lwendlela kaHermès. I-croc crewnecks yesikweko namhlanje yayiluthotho lweesuti ezimnyama kunye neeqhina ezifakwe kwiitoni ezahlukeneyo zeHermès's Virages motif. IiVirages iguqulela ngokuthi “Bends,” ingcaciso yepateni egobileyo yesilika exeliweyo.
Indenze ndacinga ngendlela uHermès ayijika ngayo imbono yethu yobunewunewu namhlanje. Ubunewunewu bale mihla, chez Hermès, kukugqithiswa kwewadi yemihla ngemihla ibe yeyona ilungileyo. Yintoni enokukuhenda ukuba uthenge? Kubonakala ngokukodwa kwiimpahla zamadoda, apho uNichanian anelisekile ukuba athule, aze anqande. Kunqabile ukuba kubekho imixholo okanye iinkcazo ezinkulu kumgaqo wakhe weenqwelo-moya: “Umnyama omsulwa” yayiyenye yeembono zakhe, njengakwisuti ekhankanywe ngasentla evale umboniso. Ngokuchaseneyo, "imibala yokungcangcazela" yayiyenye, njengokuchasana kwee-shades kwizikhafu zesilika zeHermès (iimodeli ezininzi zazinxiba ezo). Ezo ngcamango ezichasayo, ngokuqondakalayo, zikhokelela kwingxowa edibeneyo. Babevakalelwa njengamazwi ancanyathiselwe ukuthethelela into eneneni engadingi sizathu. Lo mboniso wawuxutywe, nto leyo intle kakhulu ukuba ikhabethe lomntu wonke lijongeka njani. UNichanian wenza i-skinny jeans, kwi-khaki stretch gabardine; wenza ijezi ye-crewneck, kwi-lapis turquoise cashmere egqwesileyo; wasika ibhatyi kwi-teddy bear–imvana ethambileyo. Ukwaqabe iibhegi zeBolide ezinesikhewu sikakrebe. Incongruous, ukuthetha kancinci.
Enye imodeli yayinxibe i-Apple Watch-leyo bayenze ngentsebenziswano noHermès, ngokucacileyo. Yayifihlwe ngaphantsi kwekhafu yejezi yakhe enkulu kakhulu, epinki kakhulu ye cashmere-wool. Yayingengomboniso. Yayingeyiyo, eneneni, yayiyijezi. Iiteki ezininzi zezemidlalo, ezikhazimlayo kunye nemicu ehamba ngokukhawuleza yeHermès e-orenji eqaqambileyo, eneesuti kunye nempahla yokunxiba. Uninzi lweemodeli zazifake izandla zabo ezipokothweni, zihamba ngokukhululekileyo. Kubonakala ngathi-kwaye, mhlawumbi, ukunxiba-isigidi seerandi.