“Ukubekwa ngokutsha kwebhrendi” kudla ngokuqala ngokuntywila kwindawo yogcino-mpepha ukuze kususwe uthuli lwelifa lelebhile, ekucingelwa ukuba lonakele kwaye lifuna ukubuyiselwa kubungangamsha besiqalo sayo. Kukho uluhlu olude lwezindlu zefashoni eziye zenziwa inkqubo enjalo. Ewe, inkqubo yenzeka ngesantya esonyuka rhoqo phakathi kobhubhane, kutsha nje eMissoni.
Isigqibo esithathwe ngu-Angela Missoni sokuhla kwindima yakhe yomlawuli wokuyila ukuze abe ngumongameli wenkampani ngokucacileyo ivula indlela yekhosi entsha. Ngelixa silindele izibhengezo malunga nekamva le-brand, iqoqo lamadoda entwasahlobo laphuhliswa ngaphakathi kwindlu liqela loyilo.
Ukukrazula ukuza nebali elithembekileyo, iibrendi zanamhlanje ziyakwenza nantoni na ukufumana imbali yosapho eyinyani kunye nendlela yokuphila yeMissonis, enesimilo esimiliselwe kwinkcubeko kunye nokuzimela komoya.
Akumangalisi ke ngoko ukuba imbeko kumseki we-maverick wendlu, u-Ottavio (Tai) ongasekhoyo u-Missoni, wayesele ngqungquthela kweli xesha. Indlela yobuvulindlela ye-Tai yayikujova imfashini ephezulu kunye ne-athletic dynamism yempahla yezemidlalo.
Iihoodies, ii-tracksuits, kunye neziqwenga zedenim apha zazihonjiswe ngenani lebhibhi awayeyinxiba kwimidlalo ye-Olimpiki eyayiseLondon ngowe-1948, apho wayekhuphisana neqela laseItali kugqatso lweemitha ezingama-400, laphuma kwindawo yesithandathu.
Kwinqaku elifanayo, ama-sneakers ahlaziywa ngeenkcukacha zelaphu ezizigzag, iiprinta ze-3D, kunye ne-sporty '90s vibe.
UTai wambetha umntu omhle, onesitayile. Wanxiba nge-sprezzatura ekhululekileyo kwiikhati ezidityanisiweyo ezidityanisiweyo, ezathi zakhawuleza zabetha uphawu. Okubandakanyiweyo kulo mnikelo wasentwasahlobo luhlaziyo oluhlaziyiweyo lweendlela ezintathu. Ibizwa ngokuba "ziiCardigans," i-capsule iphinda iphinda iphinde yenzeke yendlu ye-fiammato kunye neepateni ze-zigzag, inyuswe kuphela ngokudityaniswa kombala ongqindilili wempembelelo.
Ukubhenela kumanani abantu abatsha yinjongo ecacileyo yenkqubo yokubeka ngokutsha. Iqela loyilo linethemba lokuba ipalethi yombala omtsha, ukulingana okuguquguqukayo ngakumbi, imizobo eyomeleleyo, kunye nedosi enzima yeelogo iya kurhwebesha isizukulwana esincinci sabathengi ukuya kumilaliso omtsha weMissoni.
Ewe kunjalo, eso sizukulwana sele siqhutywa yiyo yonke enye ibhrendi kwistratosphere yefashoni.