UMiuccia Prada kunye noRaf Simons bacele umngeni kwimida phakathi kwefashoni yefashoni kunye nenyani yemihla ngemihla ngengqokelela edibanisa ukungaphelelwa lixesha kunye ne-trend hype.
Ingqokelela yempahla yamadoda yasePrada SS22 yafotwa eMilan kwiDeposito yeFondazione Prada, kunye naseSardinia; ngokuxabisa kunye nombulelo kuluntu lwaseSardinian, i-#Prada ixhasa i-MEDSEA Foundation kwiprojekthi yayo yokubuyisela i-ecosystems yaselwandle ngokuphinda kuhlaziywe i-Posidonia Oceanica meadows kwi-Marine Protected Area yaseCapo Carbonara.
IPosidonia Oceanica sisityalo saselwandle esifumaneka kuLwandle lweMeditera, sibonelela ngendawo yokuhlala ebalulekileyo yezilwanyana zaselwandle kwaye idlala indima ebalulekileyo ekufunxeni iCO2 ukunceda ukunciphisa utshintsho lwemozulu.
U-Miuccia Prada kunye noRaf Simons, abaqulunqi beengqondo zombini, baye bafika nempendulo ehlakaniphile kula maxesha anzima: ukulula, uvuyo kunye nokuchukumisa komntu.
Ingqokelela yabo yekhowudi yasentwasahlobo ka-2022 yayinomoya olula, kwaye yayiziva inyanisekile kwaye ingasebenzi, ngelixa isagcwele oko kuphola okumangalisayo okuyiPrada.
"Umhlaba unzima kakhulu - unzima kakhulu - sinokulahlekelwa ngundoqo wobomi bomntu," utshilo uPrada kumanqaku athunyelwe kubabuyekezi emva komboniso. “Lo ngumbono ebendinomdla kuwo kangangexesha elithile, kwaye ebesiwuphonononga ngeendlela ezahlukeneyo. Sivela kwiingqokelela zangaphambili ezazimalunga nobugcisa, oomatshini, ababonisa imfuneko yobugcisa. Ngoku, sicinga ngokwahlukileyo. Umntu, inyani. Umdla wethu kwitekhnoloji yavela kwindawo yayo njengesixhobo sonxibelelwano eluntwini. Kodwa eli binzana lithe ngqo ngakumbi.”
NgokukaPrada, ingqokelela yayimalunga nokubonisa ulonwabo lwemihla ngemihla. “Ingcamango yokuba ukuphila ubomi bakho kunokuba ngamava olonwabo,” waqhubeka. “Uvuyo oluninzi lunokuphuma kwinto elula: xa amaxesha anzima, sikhangela ulonwabo olulula, olungqalileyo. Umsulwa.”
Yintoni emsulwa kunobuntwana? Cue into ephambili yexesha lonyaka, i-romper, eboniswe ngee-cuffs ezisongelweyo kwaye iboniswe kwiinguqu ezahlukeneyo, ukusuka kwiinketho eziqinileyo ukuya kuyilo oluprintiweyo, kubandakanya isibini esinemigca ethe nkqo engaqhelekanga.
Ingqokelela ye-vibe yasehlotyeni yandiswa yividiyo, edibanisa ingcamango yezinto ezenziwe ngabantu kunye nendalo. Itonela ebomvu efakwe ngaphakathi kwendawo yokugcina impahla kwi-Fondazione Prada eMilan, yaba yi-portal kwindalo yendalo, ekhokelela kwiilwandle ezisanti kunye namanzi acocekileyo eSardinia.
"Umboniso umele inguqu - phakathi kwetonela, indawo yasezidolophini kunye nolwandle. Asicingi ukuba kufuneka kube nzima - ibali limsulwa, lithe ngqo. Ukuhamba ukusuka ngaphakathi ukuya ngaphandle. Emva koxinzelelo, amandla aloo mvakalelo yokungapheli, i-horizon engapheliyo. Ikunika imvakalelo yenkululeko kwakhona. Yindalo yomntu, ”utshilo uSimons. “Into esinomdla kuyo kukuba: Le mizuzu mibini, ezi meko zimbini, zinokudibana njani? Umahluko phakathi kwenkqubo yeshishini lefashoni - umgaqo weenqwelomoya - kunye nendalo. Saqala kumboniso wangaphambili wokuwa ukwazisa la maxesha okuziphatha okwahlukileyo ukusuka kwi-cast, kwaye apha, ubona imodeli komnye umxholo, enye indawo, inyani eyahlukileyo. Ubabona bekhululekile ngokupheleleyo, enyanisweni. Yindalo.”
Ingqokelela yawela kwindawo ethile phakathi kwe-utopia yefashoni kunye nenyani yemihla ngemihla. I-silhouettes engabonakaliyo yaphindwa ngokuphindaphindiweyo kumgca womgca, ukulungelelaniswa nommandla wedolophu okanye unxweme. Umzekelo, i-romper yaba yiyunifomu ye-metropolitan kuhlobo olumnyama lwe-navy eyenziwe nge-brogues ekhazimlisiweyo, okanye ikhuphe i-chic vibe engakhathaliyo xa isenziwa kumqhaphu omhlophe oprintwe ngezinto zolwandle, kubandakanya iiankile, kwaye yondlalwe phantsi kwejezi yentamo yesikhephe eneenkcukacha ezinqamlezileyo. .
Isinxibo sangaphandle esichanekileyo, esisuka kwimingxuma emincinci kunye needyasi zemoto ezinemibala eyonwabileyo ukuya kwiibhatyi zesikhumba ezinenkangeleko ehlala ngaphakathi, ziqinise umgca kwindawo ephakamileyo, yokusebenza kwemihla ngemihla. Kwenye indawo, iitanki eziphakamileyo ezineentamo ezisikweri zadityaniswa neebhulukhwe ezikhululekileyo, ngelixa ii-hoodies ezithandekayo kwiiprinta ze-surfer zidityaniswe neebhulukhwe ezimfutshane ezisongiweyo.
Ngelixa uPrada kunye noSimons begxile kubulula kunye nokungaphelelwa lixesha, bekukho intabalala yezilo ze-hype. Iibhulukhwe ezimfutshane ezifana neziketi ezimfutshane, iminqwazi yebhakethi enengxowa engunxantathu kumphetho ongasemva, kunye neeqhina ezinemigca ezinenkangeleko efana ne-naif yayizo zonke izinto eziza kuba nefuthe kwixesha lonyaka, kwinqanaba lokuyila kunye nelorhwebo.
Fumana okungakumbi: https://tinyurl.com/32wwcjsh
Umculo kaPlastikman aka @Richie Hawtin