I-H&M ibhengeze namhlanje ukuba isungula ingqokelela yayo yokuqala ye-capsule ene-pride-themed, ngaloo ndlela yenza imbali yohlobo lwayo. Isibhengezo sivuma ukuba ukuqokelela kuphawula okokuqala uphawu lwenze into edibeneyo ukuxhasa uluntu lwe-LGBTQ.
Umgca, ophuma nge-31 kaMeyi, uya kuhla kanye ngexesha kwiNyanga yokuZingca, ebhiyozelwa rhoqo ngoJuni. Igcwele iiteyi ezintle, imiphezulu yezityalo, idenim, kunye neebhulukhwe ezinemigca ye-tuxedo ezifashisayo ezinemibala yomnyama. Ngaba kunokwenzeka ukuba i-H&M;, ebisele isemanzini ashushu mva nje ngokuthengisa iimveliso ezibonakala ziphikisana nokutyhala kwabo ukuya ekudityanisweni okukhulu, iguqula igqabi elitsha?
I-'70s vibes isenza sicinge ngematshi yokuqala ye-Pride yesizwe, kungekudala emva kwe-1969 Stonewall Riots eNew York, ngoko kubonakala i-H & M; ukwanika imbeko kwimbali yebhongo ye-LGBTQ.
Xa ebuzwa ukuba kutheni kuqaliswe ngoku, u-Andreas Lowenstam, iNtloko ye-H&M; ye-Menswear Design, uxelele iWWD, “H&M; ukholelwa ukuba wonke umntu unelungelo lokuthanda lowo amfunayo. Siyathemba ukuba abantu banokusebenzisa ingqokelela ye-H&M; ye-Pride ukubhiyozela inkolelo yabo kuthando olulinganayo. "
Ngexesha lokusungulwa, i-H&M; wenze iphulo lentengiso elihambelanayo ngentsebenziswano ne-OUT Magazine: inyathelo lempembelelo elibizwa ngokuba yi-Pride Out Loud. Eli phulo liquka umtyibilizi otyibilikayo okhululekileyo weOlimpiki, uGus Kenworthy; igcisa lomculo wepop, uKim Petras; imodeli kunye nomlweli, uGabrielle Richardson; i-rapper kunye ne-drag yokonwabisa, uAja; kunye nomzekelo uShaun Ross.
NgoMeyi 31, ingqokelela epheleleyo iya kufumaneka kwi-intanethi nakwi-H&M; iivenkile kwilizwe lonke naseCanada.
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