U-Matthew Williams ucofe umzobi uChito ukwenza uyilo lwe-airbrush yokuqokelela, yehla kwangoko eTshayina.
UMatthew Williams uvinjwe imiboniso yendlela yeenqwelomoya okoko wajoyina i-Givenchy kulo nyaka uphelileyo, endaweni yoko, weza nengqokelela yakhe yokuchitha isitrato.
Umgca, owawubonisa intsebenziswano kunye nomculi uChito, wadutshulwa eParis kwiindawo ezibandakanya i-Statue of Liberty replica kumlambo waseSeine kunye neyadi yesitimela yevintage, ephawula okokuqala ukuba indlu ibonise umboniso wokuqokelela kwangaphambili.
"Ngulo mbono wohambo oluya eParis usuka eNew York," umyili waseMelika wachaza kumboniso wegumbi lokubonisa laseGivenchy.
“Ndiwuthandile lo mbono wemizobo ye-airbrush efana nomzobo ozakuba koololiwe,” uqhube watsho. Abantu abaninzi abaqondi ukuba uMfanekiso weNkululeko ulapha, kunye nokunxibelelana kwawo neFransi. Yinto ebendisoloko ndifuna ukuyenza okoko ndifudukele apha-ukwenza umboniso kwiSitatimende seNkululeko-kwaye eli yayilithuba elihle lokwenza njalo. "
Ibonelele ngomboniso oguquguqukayo womsebenzi kaChito, igcisa elizalelwe eSeattle, laseMexico eliye lasebenzisana neempawu ezibandakanya iSupreme, kwaye waziwa ngokuzenzela iimpahla zangaphandle ezifana neebhatyi zeArc'teryx.
UWilliams ungumlandeli womsebenzi wakhe, kunye ne-airbrush ngokubanzi, ekhule esiya kwimiboniso yeemoto zakudala kunye notata wakhe. “Inokubonakala ilula emehlweni, kodwa kutheni abantu bethanda i-airbrush kuba ihlala iyinto enye,” utshilo. Ukusebenza nomzi-mveliso e-Italiya, u-Givenchy wafumana indlela yokuphinda-phinda i-motifs ye-airbrushed ngesandla kwisikali esikhulu.
Iimpawu zokutyikitya zikaChito, kubandakanywa inja yekhathuni kunye ne-clown edabukisayo, zisetyenziswe kwizinto ezivela kwiibhatyi ze-denim kunye neebhulukhwe, ukuya kwii-hoodies, i-backpacks, i-sneakers kunye neemaski. Intsebenziswano ibandakanya ezimbalwa zeesutikheyisi zeRimowa ezilungiselelwe wena.
I-tie-up ihlola iibhokisi ezininzi ezibalulekileyo. Iimpawu ze-Luxury zifumene intsebenziswano esebenzayo ekuveliseni i-buzz phakathi kwabathengi be-Gen Z, kwiveki ephelileyo kuphela babone ukutyhilwa kwe-Louis Vuitton's Air Force 1 iiteki kunye ne-Nike, kunye neqoqo lika-Dior eliyilwe kunye ne-rapper Travis Scott.
Ikwaphendula nokulangazelela ukwenziwa komntu kunye nokukodwa - kule meko, ilogo ye-4G kaGivenchy njengoko ibonwa ngelensi kaChito. Okokugqibela, ibonelela kuyo yonke imarike yaseTshayina ebaluleke kakhulu. Ingqokelela iya kuhla kwi-WeChat e-China nge-9 kaJulayi kwaye iya kufika kwiivenkile zase-Givenchy kwihlabathi jikelele nge-16 kaJulayi, ngelixa yonke ingqokelela iya kuthengiswa ngoNovemba.
Inkangeleko igxininise ingqokelela eyomeleleyo eyazisa i-punch eqinile yasezidolophini, ngoncedo lweebhatyi ezinemikhono yebhayisekile, iilokhwe ezibonisa umzimba kunye ne-cutout midriffs kunye neebhatyi ezinqamlekileyo ezihambelanayo, kunye ne-jean ecinezelekileyo ethambileyo ngokumangalisayo ekuchukumiseni.
Izixhobo zokutyikitya zikaWilliam zandile, ukusuka kumakhonkco agqojoziweyo kumphetho onqunqiweyo wekepusi yebaseball ukuya kwiintambo zomzimba ezisilivere ezisetwe ngeekristale. Iigawuni ezimbini zangokuhlwa ezimbejembeje ezimnyama, ezinxitywe iibhatyi zepuffer, zibonelele ngencasa kwiCannes Film Festival kwiveki ezayo.
Ukusuka kwizitrato zedolophu ukuya kwikhaphethi ebomvu, umbono kaWilliams weGivenchy uye wabetha umgama wawo ngokucacileyo.