Imvukelo yaseBritane iyinto emnyama ye-menswear brand Ada + Nik uvale usuku lokuqala lweeNgqokelela zaseLondon: Amadoda anobugorha bawo bomdlalo weenqwelo-moya waseNtwasahlobo ngo-2015 ‘Carpe Noctem’.
Ngaphantsi konyaka, i-duo yokuqala yaseLondon ye-noir yempahla yamadoda i-Ada + Nik, ngu-Ada Zanditon kunye no-Nik Thakkar, iye yaba yeyona nto kuthethwa ngayo nge-brand entsha kumaxesha anamhlanje kunye nokwamkelwa kwabantu abadumileyo kumagama abandakanya uMiley Cyrus.
Umboniso wawugcwele kuluhlu lwangaphambili lwabadlali befashoni abaphambili abaquka uMiles Aldridge, uChris Mears, uElla Catliff, u-Oliver Walker kunye no-Elarica Gallacher. Iqela elibalaseleyo leemodeli zamadoda zehla kwi-catwalk ethetha kakhulu malunga namawele aneenwele ezinde ezithethwa kakhulu - okukhokelela ekubeni kuthethwe kakhulu ngomgca wokugqibela wosuku.
Ukungena kwihlabathi kwi-LC: M ngoJuni ka-2013, u-Ada + uNik uchazwe "njengowona mgca weempahla zamadoda ohlaziyayo ovela kwiminyaka yamuva nje", "ukubukela" kunye "nekamva leengubo zamadoda". Idityaniswe ngabaphembeleli bemizi-mveliso emibini esele imiselwe kunye nabacebisi bokungcamla abaneminyaka eli-15 yamava, ingqokelela ye-SS15 'iCarpe Noctem' ineziqwenga ezingaphezulu kwama-60 kubandakanya utyikityo, iimpahla zangaphandle ezidityaniswe nomgangatho ophezulu wesikhumba wase-Italiya kunye nokuqaliswa kokusebenza okuphezulu kwamalaphu anobunewunewu obunexabiso eliphantsi kubandakanya ukukhwela ibhayisekile. Umsele ongenwe yishawara, umqhaphu we-hydrophobic onentsebenzo ephezulu yokuhlamba isilivere kunye nenethi ye-antibacterial ephefumlayo.
Iimilo ziquka izinto ezisikwe ngejiyometriki ezimnyama ezahlulayo, iiT-Shirts ezinkulu, iimpahla zokuqubha kunye neebhulukhwe ezilungisiweyo.
U-Ada + Nik uphinde wenza umgca we-capsule we-eyewear ye-noir yorhwebo ngokubambisana ne-artisanal eyewear brand, i-Toyshades kunye nebhatyi yesikhumba ekhethekileyo ngokubambisana ne-NJOY premium e-cigarettes enepokotho ye-NJOY elungiselelwe.
Ukutyhilwa kwangqanyaniswa kunye ne-premiere yefilimu emfutshane yobugcisa bendlu 'iCarpe Noctem' ngu-Oz Thakkar kunye no-Ada + Nik, abadlali beenkwenkwezi u-Oliver Walker (Atlantis) kunye no-Elarica Gallacher (uHarry Potter) ophethe uSam Alexander kunye noLuca Ribezzo.
Imbali yenziwe ngobu busuku xa uAda + uNik ebambisene neVyclone yevidiyo esebenza ngexesha lokwenyani ukubonisa umboniso wendlela yeenqwelomoya ngexesha lokwenyani ukusuka kwii-engile ezininzi ezilayishwe kumaqonga ezentlalo ophawu. Eli hlabathi-lokuqala ngomnye umzekelo wendlela uAda + uNik ophayona ngayo ubuchule beqonga leeplatform ezininzi kunye nokuthengisa izinto ezintsha. UTaylor Kahan, i-VP ye-Los Angeles esekwe kwi-arhente yezentengiso yedijithali i-Crowdsurf uthe, “Besifuna ukusebenzisana no-Ada + Nik ukuzisa lo mhlaba-wokuqala ebomini njengoko beluphawu olungoyikiyo ukutyhala imida kunye nokuzibeka ecaleni ngokusungula idijithali. ”
Iindwendwe nazo zonwabele i-monochrome cocktails yiCIROC kwaye sitshaye i-e-cigarette ye-NJOY ngelixa ifumana ingqokelela, eyenziwe ngu-Alexis Knox ngemodeli esenziwa nguJay Best.
Umboniso wendlela yeenqwelo-moya ‘yeCarpe Noctem’ osuka eAda + Nik eSt Martins Lane Hotel uxhaswe ngu. NJOY I-premium ye-e-cigarettes, ikhamera yentlalo yokuqala yefashoni yehlabathi, iQ, Thompson London ubucwebe obutofotofo, Umthombo , i-molecule yobuhle kunye inhibitif yeMadoda.
Lo mboniso uphinde wabonisa iibhegi zempahla yesikhumba ephucukileyo uMark Giusti kunye nezihlangu zodidi oluphezulu ngabakwaRoyaums - ukubonelela ngeyona nto ithuthuzelayo kwabo baluqondayo ulwimi lobunewunewu, ukuhonjiswa yi-AOFM.
Ngeli xesha u-Ada + uNik naye wadibanisa amandla kunye Avery Dennison I-RBIS yokudibanisa uyilo lokugqithisela ubushushu kwingqokelela. I-Avery Dennison RBIS yinkokeli yehlabathi kwizisombululo zempahla kunye nezihlangu, ibonelela ngezisombululo ezikrelekrele, eziyilayo kunye nezizinzileyo ezikhawulezisa ukusebenza kweempawu kunye nabathengisi kwihlabathi liphela.
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