Ukujongwa ngakumbi kwintsebenziswano yokuqala yokuwa (kunye neyona nto igqwesileyo). Ukutyhilwa kweNxulumano eNtsha ye-TOGA yooVIMBA x H&M.
Ukulinda kuphelile. Kuphela ziiveki ezishiyekileyo de TOGA ARCHIVES x H&M iphumile. Yaye ufanele ulindele ntoni? Cinga ngesinxibo sakho semihla ngemihla. Emva koko yongeza umxube ongalindelekanga wezinto eziphathekayo, ubuhlalu be-bedazzling kwindawo ethile "akufuneki" ibe khona, kunye nemingxuma yokusika apho ufuna ukubonisa ulusu lwakho. Isenokuvakala igqithile, kodwa ngokuqinisekileyo iyonwabisa. Xa ufumanisa ukuba isambatho ngasinye sinamandla okuziqhelanisa neemeko ezithile, uya kuqaphela ukuba uyilo lunjani.
Ingaba amaqhekeza akhethwe njani kwintsebenziswano ye-H&M?
“Ndigxile kwiziqwenga ezisekwe kwiimpahla zemihla ngemihla ezilungelelaniswe ngokubanzi, njengesuti. Iziqwenga zeClassic endizamile ukuyila imbono entsha. Ii-engile ezintsha zokujonga ezo zinto zemihla ngemihla. ”
I-capsule eneleyibhile ezimeleyo yase-Yasuko Furuta esekwe e-Tokyo iya kuqaliswa kwiivenkile ezikhethiweyo kwihlabathi jikelele nakwi-hm.com kwaye iphulo labhalwa nguJane Njani kwaye lafotwa nguJohnny Dufort "ngokuchasene nemvelaphi ekrwada, ekhohlakeleyo ye-Barbican Estate yaseLondon".
Ingqokelela ngokwayo inenani leentandokazi zeToga ezifana "needyasi ezixutyiweyo zomsele, iihempe ezidityanisiweyo, iziketi zeplissé, ukuthunga okungqongqo kunye nezixhobo ezigcobileyo".
Kumadoda, sifumana izinto eziphambili ezifana ne-V-neck jumper (kodwa ecacileyo), i-sweatshirt (enomngxuma wokusika), ibhatyi yebhombu enoshicilelo lwesikhafu sakudala (kunye nelaphu lomnquma lobugcisa eligoqayo lingene kwingxowa yokuthwala naphi na. ) kunye neebhutsi ze-brogue (ezinemingxuma). Iinkcukacha eziphawulekayo ezingenako ukungahoywa.
“Bendinomdla kwinkqubo yokugqobhoza iimpahla ezisisiseko, kodwa ngendlela eyahluke kakhulu kunepunk. Uluvo ngasemva kweziqwenga ze-TOGA kukuba umntu onxibileyo unokulawula inqanaba lokuvezwa komzimba. Basenokukhetha ukuba nesikhumba esingenanto ngaphantsi komngxuma kumbhinqo wabo okanye banxibe ibhulukhwe ngaphantsi.”
Iimpahla zamadoda zibandakanyiwe kunye nezinto ezifana nehempe enemigca eluhlaza kunye ne-V-neck jumper ecacileyo, "eyenziwe ngokutsha ngeendlela ezikrelekrele kunye nemibala eqaqambileyo ngokulandelelanayo, idityaniswa ngokulula nenecklace yekhonkco okanye ibhatyi yebhombu ebuyiselwa umva enelinen yesikhafu sakudala".
˝ Bagqiba ngobungakanani bemizimba yabo abaza kuyibonisa, kungekhona ngenxa yezinto abazilindeleyo, kodwa kwinto abaziva bekhululekile ngayo.
UYasuko Furuta, umseki kunye nomyili we-TOGA
Leliphi icwecwe kwingqokelela oyithandayo?
“Isiketi setsheki esimnyama nesimhlophe esinomngxuma! Yinjongo ekudala ndisebenza kuyo iminyaka, kwaye ukuba inokwamkelwa ngakumbi kwihlabathi liphela ngabaphulaphuli ababanzi, iya kuba yinto emangalisayo. Ndinomdla kumbono wokunika abafazi ukhetho lokuba baveze kangakanani ulusu lwabo. Umngxuma kwi-skirt yinxalenye yale ngcamango, ukunika i-arhente yabasetyhini kule nto. Ukwenza isigqibo malunga nokuba ungakanani umzimba wabo abaza kuwubonisa, kungekhona ngenxa yezinto abazilindeleyo, kodwa ngoko baziva bekhululekile kuko.”
Kubalulekile ukuba i-TOGA yenze iimpahla eziya kuhlala zihleli kwaye zihlala ixesha elide - oku kusebenza kuyo yonke into ukusuka kuyilo ukuya kukhetho lwemathiriyeli. Inkangeleko eyodwa yenziwe ngeResponsible Wool Standard (RWS), ipolyester esetyenzisiweyo kunye neNaia™ Hlaziya iacetate (ilaphu elenziwe ngama-60% epulp yeplanga egcinwe ngokuzinzileyo kunye ne-40% eqinisekisiweyo yeplastiki ezirisayikilishwe). Ngaphezu koko, ii-brooches kunye namacici enziwe kwi-zinc ehlaziyiweyo.
Zithini izimvo zakho ngefashoni ezinzileyo?
"Ndicinga ukuba eyona nto ibalulekileyo endinokuyenza kwi-TOGA kukwenza iimpahla eziya kuhlala zihlala ixesha elide, eziya kuthi abantu bazithande ngaphezu kwesizini enye. Ngaphandle kwevenkile ye-TOGA, sikwathengisa iimpahla zakudala. Ndicinga ukuba iimpahla ze-TOGA ziya kuba yifashoni yexesha elizayo. Ukuba abantu baya kuvakalelwa kukuba yinto ekhethekileyo kwaye babuze, ‘Kutheni beyenze ngolu hlobo?’”
I-TOGA ARCHIVES x ingqokelela ye-H&M iya kufumaneka kwihlabathi liphela kwiivenkile ezikhethiweyo naku-hm.com nge-2 Septemba.
Imifanekiso nge @hm_umntu