Nje ukuba awukwazi ukufumana okwaneleyo, sinolunye uncedo lwesitayile somnyhadala, ngeli xesha sijikeleze umthengisi waseSweden. H&M . Ukuzisa kunye noluhlu lweemodeli eziqhelekileyo ezibandakanya Sean O'Pry, UMarlon Teixeira, UMarcel Castenmiller, UVictor Norlander, Alex Dunstan kwaye UAndre Feulner , I-H & M ibonisa umthendeleko oqhelekileyo ukhangeleka othathela ingqalelo iziseko zasentwasahlobo. Ukusuka kumphezulu wetanki ukuya kwipere ezimfutshane ezimfutshane okanye isikipa esinegraphic, isitayile somnyhadala kulula ukusifumana xa sele ufumene isimo sengqondo sokuzibekela umva.