I-Casely-Hayford yenze isitayile sokutyikitya somlinganiso okhululekileyo wobudoda kunye nokuthunga okugqibeleleyo, okufakwe inaliti yamandla akrwada enkcubeko yaseLondon. Utata ozelwe eLondon kunye noyise kunye nonyana oyila iduo benza iCasely-Hayford ngo-2009 ukuhambisa umbono wabo wesimbo saseLondon kubaphulaphuli bamazwe ngamazwe. Utyikityo lwabo lujongeka ludibanisa iimpahla zemidlalo ngokuthunga kunye nobugcisa obuphezulu kunye nenkcubeko yesitrato, eqondwa ngokudibanisa obona buchule bugqwesileyo kunye netekhnoloji entsha. Ekubeni bobabini bafunda e-St. Martins, uJoe nguMlawuli wangaphambili we-Creative we-Gieves & Hawkes, inkampani ye-Savile Row eneminyaka engama-200 ubudala. Ngaphambili wayephethe ileyibhile yakhe engaziwa yamadoda nabasetyhini. Emva kokuphumelela kwiMbali yezobuGcisa kwiziko iCourtauld Institute, uCharlie wafunda phantsi kukayise ngelixa esenza isitayile seimvumi zeqela laseBritane i-xx ukuya kwigcisa lehip hop uNas.
Ibhrendi iphuhlise abalandeli bamazwe ngamazwe, ukusuka kwiimvumi uJames Blake, uMos Def noDrake ukuya kubalawuli kunye nabadlali abafana noSteven Spielberg, uRobert Downey Jnr noMichael Fassbender kwaye bathengiswa kwiivenkile ezikhethekileyo kwihlabathi liphela. Ifakwe kwiprofayili kupapasho olususela kwiNew York Times kunye neFinancial Times ukuya kwimagazini ye-iD kunye neDazed & Confused.
I-brand yokuqala ye-catwalk show yenzeke ngoJanuwari 2014 ukuba ibe yindumiso ebalulekileyo kwaye yachazwa yi-i-D magazine njenge.
'Eyona nto iphunyeziweyo yokuqala yaseLondon Collections: Mens will never see.'