Ngemuva kokuxhumana no H&M ngokuthatha kwezemidlalo kwabasanda kufika, imodeli yaseMelika Sean O'Pry ibuyile ekukhanyeni, kulokhu ingaphambili komhlahlandlela wezicathulo. Ibonisa izitayela zezicathulo ezishintshashintshayo, i-H&M ihlanganisa inhlanganisela yezicathulo ezivamile nezisemthethweni ukuze kuqedelwe ikhabethe elihle kakhulu.