Imodeli Matt Trethe ishaywa ngu H&M ukuze ubonise umnikelo wehlobo womkhiqizo. Emukela isimo esivamile, u-Matt ugqoka kalula ama-hoodies ezemidlalo, amajakhethi enayiloni, amahembe aphrintiwe, amapaki, ama-chinos namajini kuphalethi ehlukahlukene yamathunzi akudala. Ngokugxila ekusebenzeni okusontekile kwezingubo ezivamile, umthengisi waseSweden uletha iqoqo elithonywe ubuhle bemifaniswano yasekolishi, kodwa elihunyushwe ngendlela ekhululeke kakhudlwana, lapho umumo ofakwe izacile ungalokothi uphoqe isibalo, kodwa uhlale uthuthukisa.