H&M imemezele ukuhlanganyela kwayo okokuqala ngqa kwefestivali ne-Coachella Valley Music & Arts Festival. I-H&M iqhubeka nonyaka wayo wesithupha njengabaxhasi befestiveli ngokuyisa ubambiswano lwabo kwelinye izinga nokudala iqoqo layo lokuqala elinegama elisemthethweni. Ubambiswano ludlulela ngale kweqoqo, ingxenye yokuthengiswayo kwefestivali esemthethweni izohlinzekwa ngabakwa-H&M. I U-H&M uthanda u-Coachella iqoqo lizotholakala ngo hm.com kanye nasezitolo ezibalelwa ku-350 eNyakatho Melika kusukela ngomhlaka-19 Mashi nasemhlabeni wonke ngomhla zingama-26 kuNdasa.