U-Demna Gvasalia ukhulume ngesihloko esisha: I-inthanethi, ikakhulukazi i-Darknet, nakuba zingekho izindaba zedizayini zangempela eqoqweni.
“Sigcine sibona ukuthi ama-geek asephenduke amapunk amasha ngokusungula i-smartphone, into eyashintsha umhlaba wonke,” kusho uDemna Gvasalia, ekhuluma ngesihloko esisha emgwaqeni we-Vetements: i-Internet, ikakhulukazi i-Darknet. Lokho kuhlanganisa “zonke izinto ezingasile nezesabekayo esingazithola lapho noma sizisebenzise ngemuva kwalokho esikwazi ngokuthi i-Internet. Ingahamba ibanga elingakanani?”
Kuqhamuke ngokwengxenye emsebenzini wezithombe kanye neziqubulo zama-hoodies nezikibha uGvasalia abezisebenzisa kusukela kwaqala le lebula. Wasebenzisa isikibha—“umkhiqizo oyingxenye yamagama emfashini, uthanda noma ungathandi,” wacabanga—njengebhodi elizwakalayo lalokho yena namalungu eqembu lakhe abanako ezingqondweni zabo nendlela ababona ngayo umhlaba. Iziqubulo bezisuka kokuthi “Ngasinda emkhuhlaneni wezingulube, manje sengiyi-vegan” kuye kokuthi “Made in Europe,” okungenye yezithombe ezibalulekile isitembu esinetimu yomongameli. Ojosaka babehlotshiswe ngobuso obesabekayo, begcwele imikhondo yezinwele ezikhasa phansi, kuyilapho amahlombe enziwa ngamabhere akhumukile.
UGvasalia uthe, “Ngemuva kweminyaka emihlanu ngenza iVetements, ngifuna iBalenciaga yami, amaVetements ami, ngihlukanisa lezo zinto futhi ngiqinisekisa ukuthi ngiyakujabulela ukwenza lezo zinto, leli qoqo bekumina kuphela.
Futhi kwaba. Ngokwezingubo, zazingekho izindaba zangempela zokuklama. Njengoba amadoda ethatha ukuphenduka okuhlanzekile, okunethezeka okwengeziwe, u-Gvasalia wanamathela entweni yakhe: ingubo ye-punk-grunge ene-streak yentsha ehlubukayo; izibuyekezo zezingubo zabalimi baseMpumalanga Yurophu kanye nokuthunga okunobukhulu obukhulu; ibhantshi elimnyama lonayiloni elibhalwe ukuthi Interpol; i-jumpsuit e-pink ekhanyayo ekhumbuza uhlobo lwakamuva lokuhlangana ne-Juicy Couture, nomfana ogqoke ingubo eyenziwe ngezikibha ezimnyama.
Izingubo zangaphandle zisuke kuboya mbumbulu obumboziwe obufafazwe ngezimpawu zokuthi “vinjelwa ibhomu” zaya emapaki obuchwepheshe akhiwe ngamapulangwe anamaphakethe ahlukile kanye nokhololo olukhulu lokuma, obekubukeka kusha kulo mkhiqizo, noma ngabe ujwayelekile.
"Iqembu eliphikisana nenhlalo" ekugcineni, elinama-hood angena kumaveli akhanyayo lapho amamodeli ahamba ngaphansi komzila wezindiza esebenzisa izibani zefoni, kwaba "isixazululo esisebenzayo" sakhe emhlabeni omusha "u-Big Brother" esiphila kuwo.
“Ngokuvakashela eZurich njalo ngesitimela, ngabona ukuthi ezindaweni zomphakathi kunzima ukuba ngasese manje. Angikwazi nokwenza ucwaningo ngomsebenzi wami. Ngakho-ke ngiqhamuke nalo mbono, mhlawumbe kufanele ngibe nento efakwa uziphu ukuze empeleni ngibe ngedwa,” kusho umsiki wengqephu.
"Amamaski nama-hoods asisiza ukuthi sifihle ukuthi singobani futhi sisho esikucabangayo, noma ngabe kungumyalo ku-Instagram noma umbhikisho e-Arc de Triomphe eParis," kwengeza umklami, owathi waqala ukusebenza eqoqweni, okuhlanganisa nokuphepha. -ivest style track top, ngaphambi kokuthi umnyakazo we-gilets jaunes uqalise e-france.
Ukuzithiba, nakho, “mhlawumbe kungenze ngaba nobudlelwane obuncane,” esho.
Umbono wendawo, iParis’ Natural History Museum, egqokiswe izimpisi, izindlovu nezimvubu ezigcwele phama, wafika eGvasalia ngomunye uMgqibelo ebusuku ekhaya edla ipizza futhi ebuka “Night at the Museum.”
"Ukuthola izindawo zemikhiqizo ezimele kuwubuhlungu obukhulu," esho. “Futhi kuwuhlobo oluhle kakhulu lweqoqo olungaboniswa kule ndawo, egcwele ama-dinosaur nezindlulamithi ezigxishiwe - ngiyaluzonda lonke lolo hlobo lwezinto, empeleni. Kimina itimu eyinhloko, i-inthanethi, isinyathelo esilandelayo kulokho kuphendukela kwemvelo, ingeyalapha, uma sikhuluma ngomqondo. Futhi uma ngikhuluma iqiniso, bekuyiyona ndlela kuphela.”