Yethula incwadi yayo yakamuva yokubukeka, ilebula yesi-Spanish Bershka icela usizo lwemodeli Ton Heukels . Ukulungiselela ihlobo ngomnikelo okhululekile, i-Bershka ikhipha ikhabethe lezingubo, eligcwele ukuphrinta okuyinkimbinkimbi. Ngokubona ngeso lengqondo uhambo lokubalekela, ukuphrinta kwezindawo ezishisayo zitolikwa kabusha ngemibala enothuli egqugquzelwe inhlanganisela yemidwebo yakudala nobuciko be-pop. Lapha, ukuphrinta kwezimbali kanye nehluzo zezakhi ezithulile ezifana neziqongo zokugqoka zamafu ezihlanganiswe namabhulukwe, izikhindi nezimbadada.
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