U-Tisci uthathe igxathu eliya phambili lokuwa, eqinisa umbukiso, ecacisa umbono wakhe futhi ebuyela kulezo zingubo zomgwaqo ezisezingeni eliphezulu aziwa ngazo.
Ngeqoqo lokuqala elisanda kuqala esitolo, u-Riccardo Tisci usengaphansi kwesibonakhulu e-Burberry, futhi kudingeke ukuthi asebenze ngokushesha - futhi esidlangalaleni. Kukhona abanikazi bamasheya abangabajabulisa kanye nezitolo ezizobagcwalisa, abangama-442 emhlabeni jikelele, kanye nama-franchise nezitolo ezinkulu, kanye nesigubhu se-T-shirt sanyanga zonke, i-hoodie nezinye izinsimbi ezithengiswa nge-Instagram. Le nkampani, enemali yemakethe yamaphawundi ayizigidi eziyizinkulungwane ezingu-8 eLondon Stock Exchange, futhi isesimweni soshintsho ngaphansi kwesikhulu esiphezulu esisha uMarco Gobbetti, nezinhlelo ezinkulu zokukhula.
U-Tisci uthathe igxathu eliya phambili lokuwa, eqinisa umbukiso, ecacisa umbono wakhe futhi ebuyela kulezo zingubo zomgwaqo ezisezingeni eliphezulu aziwa ngazo. Uhlu lwakhe belufaka amajazi enziwe ahlotshisiwe anama-puffers anamathiselwe ngemuva noma ama-hoods anoboya obungamanga aqhuma emakholeni. Wadabula amahembe ebhola lombhoxo wawathungela engutsheni, amabhantshi e-baseball esikhumba ane-punk anemishwana emincane efana nokuthi “UBurberry akakulungele” emkhono wewuli, futhi wanika i-shearling umphetho oqinile oneziqephu zesikhumba esimnyama selungelo lobunikazi. .
Umklami akakaze enze imfihlo yezinhloso zakhe: Ufuna ukugqokisa wonke umuntu - omama namadodakazi, obaba namadodana - futhi elinye lamasu ahamba phambili enkampani kube ukuthengisa izingubo zekhanda kuya ezinzwaneni kumthengi. UTisci uthe ngeSonto uBurberry umayelana "nokufaka, ukungashiyi ngaphandle." Umbukiso wakhe wemfashini wenzeke e-Tate Modern emakamelweni amabili ahluke kakhulu, elilodwa eliyisipele nokhonkolo, izingane zigibela isikafula kanye nothango lwe-chain-link olufakwe ezindongeni. Enye yayenzelwa ngokhuni oluhlakaniphile, olunephunga elimnandi, futhi ihlezi njengehholo lekhonsathi elisezingeni eliphezulu. Izingoma ezimbili zomsindo, ezihlanganisa amashumi eminyaka ahlukahlukene kanye nemizwelo, zeza ngezilokotho ze-M.I.A.
UTisci uthe uhlale eqaphela ukuthi ukhuluma “nezinhlobo ezimbili ezihlukene zomphakathi, ezinobuhlakani bentengo kanye nezinesidingo. Umuntu ovuthiwe unesidingo esihlukile kunesesizukulwane esisha.” Lokho kuchaza ukuthi kungani enye ingxenye yeqoqo yayihloselwe ubuciko bamazwe ngamazwe, nokuthunga okuningi kwabesilisa nabesifazane, okuhlanganisa isudi yesiketi se-wool peacoat esheshayo kanye nejazi elibaziwe eliluhlaza lephizi elinomuzwa wamashumi ayisithupha. Kwakukhona amajazi anezingubo zokulala ezinophawu nezikhafu ezinamekwe ngemuva kanye neziketi eziwubukhazikhazi ngesikhumba, noma ezinemiluko kasilika namasenki.
U-Tisci unesenzo esikhulu sokulinganisa ezandleni zakhe, nezitolo emhlabeni wonke ezisazolungiswa futhi entsha ekhethekile ne-Barneys New York, ingasaphathwa eyamaconsi omgwaqo agcina izingane - eziningi e-Asia - zijabule ngomhla ka-17 nyanga zonke. “Kimina, uBurberry uyindlela yokuphila, akuyona ilebula yemfashini futhi imele izwe,” kusho uTisci.
Ingabe usekhona? Cha - kodwa usendleleni.