Ngasekuqaleni kwaleli sonto i-Nike yethule ukusebenzisana kwakamuva phakathi komdondoshiya wezimpahla zemidlalo kanye nokusebenzisana okuqhubekayo nomklami we-couture wase-Italy uRiccardo Ticsi, okwehla ngokusemthethweni namuhla emakethe yaseMelika.
Ukuthatheka kukaTisci nge-basketball kubhalwe kabanzi njengoba umklami ekhula edlala lo mdlalo ngokwenkolo, futhi manje usesebenzise lesi sigqoko ukuze akhe iqoqo lezingubo ezinezingxenye ezine kanye ne-Air Force 1 High ecatshangelwe kabusha ngokuphelele ebonisa indlela abadlali be-basketball abasesitayeleni abashintsha ngayo ngaphandle komthungo. kusukela kumfaniswano wabo wasenkantolo kuya kokulingana kwe-chic off-court.
Kusukela kusizukulwane sezimpahla eziyisisekelo zezemidlalo, umnikelo ka-Tisci wabesilisa ugcwaliswa ngezingcezu ezibalulekile njengehembe le-oxford, i-track pant, nejakhethi yase-varsity okuthi, uma kuhlangene, yakhe iqoqo lesimanjemanje elilingana nezemidlalo nesitayela. “Ngiphilela ezemidlalo,” kusho uTisci. "Bekuhlala kunezingubo zezemidlalo ngesitayela sami, futhi ngikholwa ukuthi ukuxuba kwezemidlalo, umgwaqo nobuhle kuhle impela."
Engajabule ngokwakha iqoqo elisuka kulezi zithenjwa zezemidlalo, u-Tisci uphinde wakha iqembu le-basketball elisha lezinganekwane lapho lezi zingubo zizomelwa khona: Ama-Victorious Minotaurs. “Ngama-1990s, abadlali be-basketball babefana nezihlabani ze-rock,” kusho uTisci. “Kodwa manje, bangaphezu kwezihlabani ze-rock. Banamandla angaphezu kwavamile—abamele izinganekwane zomlando.”
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