I-Fashion Brand UMarkus Lupfer unqoba isilwane sangaphakathi somuntu wakhe ngeqoqo le-Spring/Summer 2014 elisemuva, eliphelele ngemibhalo yezilwane ezihuquzelayo nezengwe. Nakuba ngasohlangothini lwezemidlalo lwezingubo zabesilisa, i-Lupfer isakhiqiza izingubo ezinhle ezihlakaniphile, kungakhathaliseki ukuthi ibhulukwe elimhloshana elincane noma ihembe lokugqoka. Ukwamukela ubuhle obungajwayelekile, ama-sweatshirts, izikhindi, izikibha eziyingcaca nokunye kuhlangana ndawonye ukuze kube nohambo olujabulisayo lwentsha. Nali lonke Iqoqo elidlala imodeli yesilisa u-Yannick Abrath.