UJohn Richmond waphendukela ngaphakathi, wazindla ngomlando wakhe, izithandwa zakhe - kanye nenhliziyo yakhe ye-punk.
Lo mklami waseBrithani akakuvumelanga ukuvala umlomo kukaMilan kuye. Njengoba engenandawo ayengaya kuyo, futhi engekuningi angakuvakashela, uJohn Richmond waphendukela ngaphakathi, wazindla ngomlando wakhe, izithandwa zakhe - kanye nenhliziyo yakhe ye-punk. “Ngabheka lapho ngiphuma khona, ulibofuzo lwami. I-Lockdown inginike isikhathi sokuthi ngime ngicabange,” kusho yena.
Iqoqo le-unisex lase-Richmond lalinomuzwa odelelayo, we-indie, wokwenza nokulungisa, kusukela kudenim ehlanganisiwe enamachopho kanye namaketango amancane abhincelwe ezimpahleni zakusihlwa kuya ezintini eziqinile zebhantshi le-baseball.
Wayenombono owodwa wabesilisa nabesifazane, ebagqokisa amajakhethi amhlophe axegayo anemifekethiso ecwebezelayo eyehla ngomkhono owodwa, noma izingubo ezinothuli olunezimpaphe namasudi enziwe ngendwangu ye-jacquard esiliva enomthunzi wesilwane.
Bobabili babegqoke i-anglaise ye-broderie i-Richmond eyayiyishaye eziqongweni ezinde, i-V-neck ejulile, amahembe anemikhono e-boxy, noma amakholomu amakhulu ngokweqile. Izindwangu ezithambile kanye nokwakheka okuxekethile kunikeze iqoqo umuzwa we-boho, beach-y futhi kwalinganisela bonke ukuqina kwe-punk ekuthungeni.
Futhi nakuba ukukhuthaza kwakhe kungase kubuyele emuva emashumini amaningi eminyaka, umklami uzama ukunxenxa isixuku esincane, athuthukise ibhizinisi ledijithali futhi akhulume ngokuqondile nomthengi.
Ngokusho kukaMena Marano, isikhulu esiphezulu se-Arav Group, ephethe ilebula likaRichmond, kanye nemikhiqizo yeMarcobologna kanye neSilvian Heach, kunezinhlelo eziningi ezenziwayo.
“Uhlelo lwethu wukwenza ikhasimende lijabule ngama-pop-up, amaphilisi kanye nokusebenzisana. Sinethuba langempela lokwenza izinto ngendlela ehlukile,” kusho uMarano ngemuva kombukiso.
Inkundla entsha ye-e-commerce ekhishwe ekuqaleni kwalo nyaka, kanti ulayini wephunga uzokwethulwa ngenyanga ezayo embukisweni wezohwebo wokudayisa we-TFWA eCannes. Le nkampani futhi isebenza ngombiko wayo wokuqala womthelela emphakathini, kanti uMarano uthe umkhiqizo ubheke ukubambisana nabahlinzeki ababelana ngombono wabo ozinzile.