Umbhalo wokubambisana wemfashini esheshayo usujwayeleke kakhulu njengamanje: Umklami osafufusa kanye/noma wehlelo uthentwa i-behemoth yezitolo zamazwe ngamazwe ukuze akhiqize uhlobo lweqoqo "eliphambili kakhulu" elisabalalisa amatimu wendiza engutsheni ezingakhiqizwa ngobuningi futhi ezifinyelelekayo. kubathengi bezitolo ezinkulu emhlabeni jikelele. Futhi . . . indawo. Enye yezinto ezinhle ngokusebenzisana kuka-Erdem Moralioglu no-H&M—okokuqala ngqa kanye nalokhu ayekubekele—ukuthi kuphazamise lokho kulandisa ngezindlela ezihlukahlukene. Okokuqala, iqoqo aliveze okokuqala kusihlwa eHollywood liziqhayise ngokusha okukhulu. Nakuba ukubukeka kwesignesha ye-Erdem kwakuhlanjululwe lapha, futhi kwakukhona izingcezu ezimbalwa ezivela emaqoqweni akamuva emigwaqo yezindiza, okwakuphawuleka kakhulu izindlela uMoralioglu abambe ngazo ithuba lokusebenza ngaphandle kwenqubo yakhe evamile ukuze andise ulwazimagama lomkhiqizo wakhe.
Isihloko esikhulu, mayelana nalokho okusha, ukuthi lo mbukiso umaka ukuqala kuka-Erdem Moralioglu: umklami wezingubo zabesilisa. Ukubukeka akubonisayo kuqoshwe ku-natty—wool nokuthungwa kwe-tweed, imiluko embalwa, ezinye izingubo zangaphandle ezihlala isikhathi eside, kanye nezingcezu zesitayela se-suit suit nezamaphijama emibhalweni yezimbali ne-brocade, konke lokhu kuvusa ivibe yesixuku esingama-shambolic ngempelasonto. Indlu yezwe yesiNgisi. (Ireferensi ethathwe u-Baz Luhrmann, owenza uhlobo oluthile lwesibuyekezo se-pop ku-Brideshead Revisited ngefilimu emfushane ehambisana neqoqo.) Ukuthi umkhakha wezingubo zabesilisa usendleleni yolayini wakhe oyinhloko, u-Erdem, kusazobonakala, kodwa kuzomangaza ngandlela thize uma umklami engasisebenzisi isipiliyoni sokuthunga asizuze lapha ezimpahleni zakhe zabesifazane ezigijimayo kumasizini azayo. Leyo bekuyimpumelelo yangempela kulokhu kubambisana: Ngenhlonipho ye-H&M, uMoralioglu uthole ukuthi ukuthunga okugqugquzelwe yizingubo zabesilisa kufanelana kahle nesisho sakhe se-soigné womenswear.
Enye indlela leli qoqo elisuke ngayo kusikripthi esivamile sokusebenzisana semfashini esheshayo ukuthi lizizwe lihamba kancane. UMoralioglu akayena umklami osemfashinini—uthuthukise ulimi lwakhe lomkhiqizo ngokuziphendukela kwemvelo kwesiguli esikhundleni sokugomela, ngokubuyekezwa kokuhlolwa kwesizini—ngakho bekungokwemvelo ukuthi indlela yakhe kungaba ukwakha izingcezu zenkumbulo. Awuzange uthole umbono wokuthi lezi zingubo zaziklanyelwe ukugqokwa kanye futhi zilahlwe ngokunganaki, umbono oqiniswe yiqiniso lokuthi uMoralioglu wagcizelela ezingeni lobuciko umuntu akazihlanganisi ngokuzenzekelayo ne-H&M. Izinto eziqanjiwe zaziyigugu kakhulu—i-jacquard enhle, i-guipure, i-Harris tweed, njalonjalo. Kwakukhona ukuvunyelwa kwezohwebo—ama-sweatshirts; ukugcizelelwa kokubukeka okungavamile; futhi, ezinombolweni ezingcono kakhulu, izinga lokucwazimula elingenakulinganiswa. Kodwa ithoni iyonke yaphakanyiswa, futhi ngokuvamile iqoqo lisebenze njengokubuka kuqala ukuthi inguqulo yomugqa oyinhloko we-Erdem engase ibukeke kanjani edayiswa ngokugcwele. Akukho ukwethuka: Kubukeka kukuhle. Iyanambitheka, kodwa inomkhawulo owanele kanye ne-eccentricity yokuvikela i-claustrophobia. Futhi bekumnandi ukucabanga ukuthi intombazane eza kwa-H&M izothenga eyodwa yaleli qoqo izingubo zezimbali ezidayaphano, noma umfana othenga ibhantshi lesudi noma ijazi, angajabula kakhulu ukubambelela kulezo zicucu isikhathi eside. Futhi ukuthi bazobhekana novivinyo lwesikhathi.
Ilungele ukutholakala: Ukusebenzisana kwe-Erdem x H&M Menswear34.052234-118.243685