Okuqukethwe okunemifanekiso phambili. Ibhande lokhalo elingu-CALVIN KLEIN lisebenza kabusha ngemibala ye-Pop egqamile, enhle kakhulu. Umkhankaso Omusha kaCalvin Klein wango-1981 BOLD Ulapha.
Umkhankaso omusha kaCalvin Klein othi #MyCalvins uyashisa ngempela. Njengo, uNaomi Campbell, uBella Hadid, u-Odell Beckham Jr., oshisayo. Yebo, lo mkhankaso uhlanganisa izithombe zomlilo zabantu abashisekayo abazifaka ezihlotsheni zabo ze-CK, kodwa futhi uhlanganisa izinguqulo zosaziwayo “abaphunyuziwe”, okuphakamisa imibuzo: “Wenza kanjani u-sexy? Ihlungiwe ngokuphelele noma i-IRL eluhlaza?”
Ithwetshulwe nguDaniel Jackson—ngevidiyo ehambisanayo eqondiswe ngu-Bardia Zeinali—umkhankaso we-#MyCalvins IRL “wenza uphile umbono odlalwayo nomsulwa wocansi; ekhuthaza ukuziveza futhi egcizelela umqondo wokuthi okocansi kuyisimo sengqondo,” kuchaza uhlobo emanothini alo.
Zitholele izitayela eziyengayo ze-avant-garde zakhe kanye naye. Hlola iqoqo likaCalvin Klein lezingubo zangaphansi zemfashini zabesifazane nezabesilisa.
Isikhangiso sibonisa izithombe ezibheke eceleni zamamodeli e-CK ezithombeni ezimbili ezibonisa indlela "ezocansi" ehluka ngayo empilweni yabo yomphakathi neyomuntu siqu-isithombe esisodwa esibucayi esimnyama nokumhlophe eduze kwesithombe esidlalayo, esijabulisayo-abagqoke I-Neon entsha yomkhiqizo yabesifazane nabesilisa kanye nemiklamo ye-Bold yango-1981.
SIFIKE I-NEON
Okubalulekile okuyisakhiwo sodumo kuma-neon hues angesabi. Isitayela sakho ngayo yonke into-noma lutho.
IDUDUZE PHEZULU
Izindwangu zethu ezithambile zihlangabezana nokwesekwa okuchaza umzimba. Kuzo zonke izindlela ozihambayo.
Kuye, khetha kwezingubo zethu zangaphansi ezingcono kakhulu zamadoda. Thenga izitayela zezingubo zangaphansi ezikhululekile nezihehayo zamadoda njengezikhindi, izikhindi, ama-boxer shorts nezingubo zangaphansi ze-trunk.
Kusukela zakhululwa okokuqala ngo-1982, izingubo zangaphansi zikaCalvin Klein sezithathe umhlaba wonke njengophawu lokugcina lokuvusa inkanuko, isibindi kanye nemibono eqhubekayo.
Igqokwa yibo bonke abacabanga ngesibindi, kusukela ezithombeni zamasiko ezifana no-Tom Hintinaus no-Kate Moss kuya ku-dynamo yakho yansuku zonke, izingubo zangaphansi zomklami zika-Calvin Klein ziwumfanekiso waseMelika wesitayela sesimanjemanje, esiqaphela umzimba kanye nesiyengayo.
Ividiyo ehambisana nalokhu ilandela ifomethi efanayo: iqala ngosaziwayo egumbini elimnyama nokumhlophe ngaphambi kokuba ikhamera iphume ukuze isondelane nosaziwayo ekamelweni. U-Diplo uvula ikhamera yakhe yewebhu bese esukuma embhedeni, umfana omubi u-Euphoria u-Jacob Elordi uthwebula izithombe ezimbalwa zesibuko egunjini lokushintshela elinenkungu futhi u-Bella Hadid ubonakala ezulazula ephasishi elingahleliwe.
Umkhankaso omusha we-CK uphawula umkhankaso wokuqala we-#MyCalvins kaCampbell, u-Beckham, u-DJ nomdidiyeli u-Diplo, u-Elordi, abaculi u-Beth Ditto no-Lay Zhang, kanye nemodeli u-Matthew Noszka.
Umqondisi @bardiazeinali
Umthwebuli wezithombe @studio_jackson
Isiqondiso Sokudala @cedricmurac
Art Direction @ben_keren@florentintuillier
Umkhiqizi Omkhulu @carrieprov
Stylist @alastairmckimm
Izinwele @ward_hair
Izimonyo @hannah_murray1