I-adidas izama ukuphakamisa iphrofayili yayo emhlabeni wemfashini, futhi umzamo wayo wakamuva wesizathu ukubambisana noJunichi Abe we-Kolor yaseJapane. Laba bobabili bahlanganyele ukunikeza ukuguqulwa kwesitayela kumugqa wokusebenza we-adidas.
U-Abe, osize ukwethula uJunya Watanabe futhi usebenze noYohji Yamamoto, waziwa kakhulu ngokuletha ukusikeka okuyingqayizivele nezindwangu ezingutsheni zakhe. Ukusebenzisana kwakhe ne-adidas kuletha unqenqema olufanayo lwesitayela ekugqokeni kokusebenza ngeqoqo lezingcezu ezingama-21 elihlanganisa ijazi lensimbi, elingenasikhala eliphansi elinoziphu abangalingani, kanye nehembe elenziwe ngejezi le-Climachill, eligcina ukushisa komzimba ngisho nalapho uqala ukusebenza. .
Ukubambisana kubonakala kunezikhindi ezigqinsiwe, kanye nejakhethi ye-neoprene. Kuzophinde kube nezicathulo ezimbili ezintsha ezitholakalayo ezisebenzisa ubuchwepheshe be-Climaheat, i-Climachill, kanye ne-Boost evela kwa-adidas.
“Isitayela sezemidlalo siwumthengi omkhulu impela; izingubo zezemidlalo eziyindlela yokuphila kakhulu, ngakho-ke kuningi okuyingxenye yemfashini,” u-Dirk Schönberger, umqondisi wokusungula wesigaba sesitayela sezemidlalo se-adidas, utshele iBusiness of Fashion mayelana nokusebenzisana komkhiqizo wezingubo zemidlalo namalebula emfashini. USchönberger uphinde waveza ukuthi kungase kube nokunye okuningi emkhathizwe. "Kufanele silethe - okungenani isonto ngalinye - into ejabulisa umthengi," esho. "Ukuma mpo kanye [nesivinini] se-inthanethi kushintshe indlela esenza ngayo izinto."
Ulayini we-adidas x Kolor uzongena ezitolo ngoSepthemba 25. Okwamanje, ungaconsa phezu kwezithombe ezingezansi.