Ibhalisela amamodeli ebutho lesitayela, abaqondisi bobuciko be-Valentino u-Maria Grazia Chiuri no-Pierpaolo Piccioli bamukele i-motif yezempi yeqoqo labo lentwasahlobo/ehlobo lika-2014. Ukuqala ngamasudi aqinile omuntu ovamile anemibala yedenim, i-design duo idonsele izendlalelo emuva ukuze kubonakale kakhudlwana isizini. Ukusebenzisa isikibha esimhlophe qwa njengokubalulekile kweqoqo, ezinye izembatho zemidlalo ezihlukene zazihlangana kalula. Ijakhethi yehembe lahunyushwa kabusha ngesikhumba esikhanyayo kuyilapho ukuvinjwa kombala okukhethiwe kwavula indlela yokuhlolwa ngokufihla, ukuhlinzeka ngempahla yangaphandle, okokuhlukanisa amasudi nokunye.