I-Stone Island yembula ukubukeka kusenesikhathi kweqoqo labo lentwasahlobo/ehlobo lika-2014 ngebhuku lokubukeka elisha elinemodeli yesi-French Arthur Gosse . Uma sibheka umbono omusha nolungile wesikhathi esizayo ukuze ubeke ithoni yesizini, i-Stone Island yamukela ukusa okusha. Ngokubona ngeso lengqondo ikusasa elingenalo ukwesaba nokubi, ilebula ihlanganisa amagugu abo ngokugxila kubuchwepheshe obusha beqoqo lakamuva. Lapha, izindwangu ezingokwemvelo noma ezikhiqizwayo zihlanganiswa ndawonye ukuze kube nenkulumo entsha yendwangu. Ukunika amandla umbono owenziwe ngemidwebo yezithombe, ukuphrinta kwe-laser kunikela ekuphumeni kwesimanjemanje. Iqoqo liphinde libe nezindwangu ezikhanyayo, ezikhanyayo ezintweni ezimnyama kanye nokuqedwa 'kwesipoki' kokubukeka kwe-monochromatic okuhlanganisa izindwangu zikakotini ezinezingqimba ezintathu ezivalwe ngokushisa.
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