Ukwethulwa kweTheory evikini lemfashini laseNew York kuwukuhlola umklamo ongaphelelwa isikhathi nophelelisiwe wendoda yangaleso sikhathi.
Izingubo zabesilisa ze-Autumn/Winter 2017-18 eziklanyelwe ukwenza ukuphila kwesimanje kube lula nakakhulu, izixazululo ze-form-meets-function.
Ukubuyela emuva ezimpandeni zomkhiqizo kungenye yezitayela eziyinhloko zenkathi futhi uma kuziwa ku-Theory, ukugqoka indoda esebenzayo kuwumgogodla wayo.
Esethulweni esidalwe saphinde saboniswa esikhungweni esisha senkampani engumzali esibizwa nge-Fast Retailing Innovation Center ku-Gansevoort Street, uhlu luhlanganise nokubheka izindawo ezihlukene nezinhlobo zamabhizinisi. Kusukela kusihambi esimatasa esifuna ukusebenza ngesudi ehambisanayo enokwelula kuya kwejazi eliwubukhazikhazi be-cashmere elinobuso obuphindwe kabili kunsizwa yakudala, iqoqo lifinyelele wonke amaphuzu aphezulu.
Olunye uhlangothi lwezingubo zokusebenza luvele kubhulukwe lempahla elihambisana nesikhwama elihambisana nenkinobho yethoni enikeza ivibe yempelasonto eyengeziwe.
