U-Custo Barcelona wethula, e-Europe okokuqala ngqa, iqoqo labo elidlulele kakhulu le-S/S17, "Indlela Engaphezulu". Ukulandela okuningi kunefilosofi njenge-leitmotif yayo, okungaphezulu kuyisihluthulelo kanye nempendulo kuyo yonke imibuzo: izingcezu eziyinkimbinkimbi kakhulu ezithungwe ngesandla, ezintweni ezicebe kakhulu, ubuhlakani obuningi kanye nesilhouette esinamandla nesihlaba umxhwele.
