Ngeke sikukholwe, Sold Out! Iqoqo lezingubo zabesilisa lika-Simone Rocha x H&M 2021
Kusukela ku-2/3 weqoqo kuthengiswa yonke imizuzu eyi-15 ngemuva kokungena ku-inthanethi. Izophuma ngaphambi kokuba ngithole ithuba lokukhetha usayizi. Basele nothayi, amasokisi namajezi ayisisekelo kuphela. Empeleni ngiyamangala ngoba uSimone akayena ngempela umklami “we-hype”. Bengicabanga ukuthi kuzoba enye i-Vampire Wife noma i-Pringle yase-Scotland ihlanganyela ngoba lezo zingcezu zisatholakala amasonto ngemva kosuku lokukhishwa.
Ngokokuqala ngqa, indawo yonke kaSimone Rocha ivulwa futhi yelulelwe kuwo wonke umuntu. Hlangana nomklami wase-Ireland ozinze eLondon futhi uthole amazwibela alokho okuzolethwa ukubambisana kwalo nyaka.
Umlando namagugu. Imininingwane nezinto eziqanjiwe. Umndeni kanye nomphakathi. Izinhlobo eziningi zowesifazane. Kumsiki wengqephu uSimone Rocha, owazalelwa eDublin ngo-1986, umsebenzi wakhe namaqoqo akhe kuwukuhlonipha lokho akubheka njengokubalulekile.
Waqala umsebenzi wakhe njengengxenye yesikhungo samakhono i-Fashion East, lapho ukuthatha kwakhe ubuhle besimanje kwazuza khona ukunconywa njengoba ephinda ethola izici “ezinhle” - izimbali, imihlobiso, amakhololo, amaparele - ngendlela ehlukile. Selokhu aqala ukuvela eLondon Fashion Week ngo-2010, usedume umhlaba wonke ngamaqoqo akhe ayinkimbinkimbi futhi acwaningwe ngokucophelela, ehlale evuma amagugu akhe: i-Ireland neHong Kong.
Ekudaleni iqoqo le-H&M, u-Rocha uchithe isikhathi ecabangisisa futhi ebheka kabusha ingobo yomlando yomkhiqizo wakhe, ehlanganisa amaqoqo akhe adlule futhi elungisa kabusha ngokucophelela izingcezu azithandayo zibe imiklamo emisha engalindelekile ezwakala njengamanje.
"Ukukhuluma iqiniso, bekuthinta imizwa ngempela kuzo zonke izingcezu - bekuyithuba elihle lokuzindla ngezinkathi zonyaka ebengiziqhenya ngazo futhi ngiphinde ngivakashele amaqoqo abezwakala njengengqophamlando, namagugu emincane yemibono okungenzeka ukuthi asizange siyiphushe ngendlela ebesiyifuna ngayo okokuqala. Ingobo yomlando ibaluleke kakhulu endleleni engisebenza ngayo njengomklami, noma kunjalo. Asilona uhlobo olulahla imibono isizini ngayinye - sivame ukubheka emuva ezihlokweni ezedlule noma siqhubeke nokushintsha i-silhouette noma umumo. "
kusho uRocha
Iqoqo lika-Simone Rocha x H&M lifaka phakathi isiginesha yakhe yezingubo zabesifazane eduze kwezingubo zabesilisa nezezingane, okumaka okokuqala ngqa lapho enikeza ikhabethe lawo wonke umndeni.
Zonke izingubo zenzelwe ukuxoxa nomunye nomunye. Ngakho-ke, yini ongayilindela ekusebenzisaneni okulindelwe kulo nyaka?
Lonke uhla lufika kuphalethi yombala okhonjwa nosankondlo ka-Simone Rocha ohlanganisa ukhilimu, obomvana, obomvu nokumnyama.
Izingubo ezintekenteke ze-tulle, ukuthunga i-tartan, amahembe anobuhlalu, ukuluka ikhebula, izingubo zangaphandle ezifana namajazi omsele, nezinsiza zesiginesha ezifana nobucwebe obucwebezelayo nezicathulo ezihlotshiswe ngeparele.
“Engikwenzayo kuzo zonke izigaba zenqubo yokuklama bekuwukukhumbula ukuthi kwabanye lokhu kuzoba isingeniso sikaSimone Rocha, ithuba lokujabulela uhlobo lokuqala, kanti kwabanye lokhu kuzoba yithuba lokukhumbula umlando uphawu abalulandele isikhathi eside.”
“Nge-H&M, bazokwazi ukufinyelela ucezu olusha, olungaphelelwa yisikhathi, olukhethekile ukuze bazihlanganise nezinto zabo ezikhona kusukela emaqoqweni endlela yezindiza edlule.”
"Ngethemba ngempela ukuthi kukhona okuthile kwawo wonke umuntu - wonke umuntu wesifazane, wonke abesilisa, umndeni wonke," kusho uRocha.
Umndeni ubaluleke kakhulu ku-Rocha, kanye nomphakathi wabangane bakhe nabahlanganyeli.
Ngakho-ke, indaba kaSimone Rocha x H&M yenziwa iphile ngabantu abamzungezile futhi abamkhuthazayo: u-stylist, umhlanganyeli kanye nomngane oseduze u-Robbie Spencer, imodeli nomngane u-Tess McMillan, odade u-Adwoa no-Kesewa Aboah, kanye nesishoshovu, umculi nomlingisi ohlonishwayo. UDaisy Edgar-Jones, ukubala abambalwa.
Izinto zikaRocha zibiza kakhulu ukukhiqiza - ngakho-ke i-H&M ayifuni ukuthengisa eziningi.
"Noma nini lapho ngihleli noSimone, noma ngemuva kwezigcawu embukisweni, uvele uzwe lokhu kufudumala okuthile - akukaze kube nengcindezi, futhi ungasho ukuthi ugcwalisa indawo yakhe yokusebenza nabantu abamkhuthaza ngempela kuye. impilo yansuku zonke, futhi yilokho okuletha lo mqondo othile womphakathi, nomuzwa othile wokukhululeka.” Aqhubeke athi McMillan.
“Ngihlale ngizizwa ngikhululekile, ngoba uzungezwe abantu okujabulisa kakhulu ukuba nawe. Ngisebenze naye amasizini amane manje, futhi ngaso sonke isikhathi ngivele ngijabule kakhulu ukubona wonke umuntu - ukubona abaklami, abadwebi besitayela, bonke abantu abangisizayo ukuthi ngigqoke, ubuso obufanayo. Impela, umphakathi omangalisa ngempela, ngempela. Futhi ngihlale ngilangazelela ukuhleka nokubamba,” kusho uMcMillan.
Iqoqo le-Simone Rocha x H&M liqala mhla ziyi-11 kuNdasa.
Umklami @simonerocha_
Stylist @robbiespercer
Isithombe @tylersphotos
Izinwele @cyndiaharvey
Makeup @thomasdekluyver
Cast @michealward