I-H&M ishayela imodeli uMaximiliano Patane futhi. Kushuthwe eBrooklyn Bridge kokwakamuva okuvela kwa-H&M's L.O.G.G. Umugqa wamadoda, uMaximiliano ulungele ihlobo elifudumele ngokukhetha okuhlakaniphile kokuhlukaniswa kokhiye ophansi kusukela kumahembe anenkinobho kanye nezikhindi eziphrintiwe kuye kuma-graphic tee.