Howe Spring/Summer 2014: Chambray and Stripes

KANJANI INHLOKO/IHLOBO 2014

Ngenkathi umklami u-Jade Howe ethula ilebula lakhe eliqanjwe ngegama elithi 'Howe' ngo-2001, waqashelwa ngokushesha kuyo yonke imboni yezemfashini ngenxa yombono wakhe ocacile waseNtshonalanga neso lakhe eliklanyelwe.

Ongowokuzalwa eSouthern California, uJade uchithe iminyaka eminingi embonini ye-surf ne-skate edizayina amabhrendi ama-mega okuhlanganisa i-Quicksilver, i-Hawaiian Island Creations kanye ne-Fox Racing. U-Jade wathola ukuthi imiklamo yakhe inohlongandlebe kakhudlwana futhi ihluke kakhulu kumkhiqizo oshayelwa yintsha ayewudale iminyaka eminingi… umqondo endleleni yabo yokuphila.

Ngalesi sikhathi, izinganekwane ze-skateboard u-Tony Hawk zabona umbono ka-Jade futhi zabelana ngothando lwakhe ngento entsha yemfashini. Ngokuhlanganyela naye, bakha ilebula entsha yamadoda ethi ‘Howe’ ngaphansi kwenkampani yokwakha umkhiqizo, iBlitz Distribution. Ugqozi lwalolu hlobo bekuwukudala iqoqo lezingubo zemidlalo lesimanje elizogcwalisa isidingo esiyingqayizivele somkhiqizo osezingeni eliphezulu obhekelela ezemidlalo kanye nempilo egqugquzelwa wumculo.

Ilebula lezingubo zabesilisa lika-Howe laqala njengenhlanganisela yezitayela zemfashini zaseYurophu nezinto eziqanjiwe, ezinobuhle be-punk dandy.

U-Jade ubhekisela kulokhu kubukeka njengokuthi "i-cowboy punk ihlangana nomnumzane wezwe lamaNgisi", futhi leyo ncazelo iyaqhubeka isebenza njengesikhuthazo sika-Howe kuyo yonke ingubo eklanyelwe kuze kube namuhla. Ngokushesha, u-Howe waba uhlobo olukhethwa ngamadoda futhi ukusatshalaliswa komkhiqizo kwakhula kwaba ezinye zezitolo zamadoda eziphezulu kulo lonke elaseNyakatho Melika. Kwaphela iminyaka eyisikhombisa iqoqo liqhakaza. U-Howe unqobe i-skinny jean, i-blazer engakhiwanga kahle futhi yalukwa eyinkimbinkimbi ngaphambi kokwamukelwa kwemakethe enkulu yalezo zicucu.

Ngezindlela eziningi u-Howe wethula futhi wachaza ukubukeka okusha kwabesilisa okwakunesitayela nobudoda impumelelo anikezwa yona i-Stuff Magazine Style Icon Award ngo-2005.

INDLELA YOKUZIphendukela kwemvelo NAMUHLA

Namuhla, u-Howe uguquke waba uhlobo lwempilo yesimanje yaseMelika ukuze uthole imnyuziyamu entsha enamandla, i-Creative Workforce: umuntu osebenza kanzima - odlala kanzima, ohlakaniphile futhi othanda umsebenzi.

“Bengilokhu ngigqugquzelwa yilawo mavulandlela aphuma entshonalanga futhi achaza indlela yokuphila yokuguqula umsebenzi onzima ube wumdlalo ongenakuzidla. Ngikuchaza njengokugqokisa iCreative Workforce kusukela eStudio kuya esihlabathini”. — JH